This page was printed on Jun 14, 2021. For the current version, visit https://help.shopify.com/en/manual/reports-and-analytics/google-analytics?cmadid=470753839&cmadvertiserid=9343493&cmcampaignid=23913215&cmcreativeid=129887214&cmplacementid=276624972&cmsiteid=5937703&dclid=CLvBsYCLo-4CFX3QuwgdMJUMGA&ref=wbe&subid1=ShopifyAnalytics&subid2=.
If the questions you have about your store's performance can't be answered with the data available in Shopify's analytics, then you can use Google Analytics. Google Analytics lets you track visitors, sessions, and other customer behavior on your store.
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