The Product insights page shows you an overview of the performance of your products, and suggests actions that you can take to increase your sales.
View the Product insights page
You can view the Product insights page from the Analytics section of your Shopify admin.
- From your Shopify admin, click Analytics > Insights.
- Select the time period you want to view insights for. The default time period is 7 days.
Categories on the Product insights page
There are several different categories of product insights. Within each category, you see up to 25 relevant products. A combination of metrics determines which products are shown in each category and how they're ordered. For example, the High potential category is based on sessions, orders, and conversion rates.
|Category||What it means|
Products that didn't get much traffic, but sold well.
Products that have had the most growth in units sold compared to the previous period. If all your products grew at the same rate, then none of them will be considered `trending up`.
Products that have had the most units sold during this period.
Products that got a lot of traffic, but didn't sell well.
Products that are often added to shopping carts, but not purchased.
Products that have been viewed but didn't sell at all during this period.