Shopify reports are divided into categories based on the type of information that they show. You can access different types of reports depending on your store's Shopify subscription plan:
|Analytics and reports
(for details, click the links)
|Shopify Lite||Basic Shopify||Shopify||Advanced Shopify||Shopify Plus|
(including taxes and payments)
|Behavior reports||-||✓ (5 of 6)||✓||✓||✓|
|Marketing reports||-||✓ (1 of 5)||✓||✓||✓|
|Retail sales reports||-||-||✓||✓||✓|
|Customers reports||-||-||✓ (5 of 7)||✓||✓|
If you upgrade to a different plan, then your additional reports will provide data from the time you started using Shopify.
For example, let’s say you start out with the Basic Shopify plan in January, and then upgrade to the Shopify plan in April. After upgrading, you can access the sales and customer reports, as well as all the behavior and marketing reports, and all the relevant data going back to January.
For information on plan levels and pricing, go to the Shopify plans page.