Acquisition reports

If your store is on the Basic Shopify plan or higher, then you can access reports about your store's visitor acquisition. The reports on acquisition include the following:

When you open an acquisition report, the data is up to date, give or take a few seconds. You can reopen or refresh the report to show newer data.

Acquisition reports are different from the Sales by traffic referrer source report because acquisition reports do not show converted sales or the amount of orders—just visitors to your website. These reports apply to the Online Store sales channel only.

Sessions and visitors

The number of sessions and the number of visitors are based on cookies. Cookies are small files that are stored on a shopper's device, such as a desktop or smartphone, when they visit your online store. One cookie identifies the device (the visitor). Another cookie keeps track of the length of the session.

A session ends after 30 minutes of no activity, and at midnight UTC. Because the same visitor can have multiple sessions, the number of sessions is usually higher than the number of visitors.

As of April 6, 2017, when you are logged in to the Shopify admin on a device, sessions from that device aren't counted as online store sessions.

Example: A customer views products on your store for 20 minutes, then returns to your store 2 hours later for another 10 minutes. 2 sessions and 1 visitor are reported. If the shopper instead views your store for 5 minutes, leaves, and returns 10 minutes later, then 1 session and 1 visitor are reported.

View your acquisition reports


  1. In the Acquisition section, click the report that you want to see.

Sessions over time

The Sessions over time report shows the number of visitors and sessions for the time range.

You can select a unit of time in the Group by drop-down menu to control how the data is grouped.

Sessions by referrer

The Sessions by referrer report shows you whether your visitors are coming to your store directly, from search, or by a referral.

You can see similar information in your Overview dashboard, but the Sessions by referrer report gives you more detailed insights.

Sessions by location

The Sessions by location report shows you the countries from which visitors are accessing your website.

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