Product analytics

Product analytics provides insight into the performance of your products for the last 90 days. This can help you understand who is buying specific products, how those customers came to your store, and how that product has been selling over time.

On this page

View Product analytics

You can view Product analytics from a product's details page.

  1. From your Shopify admin, go to Products.

  2. Click the name of the product that you want to view.

  3. On the product details page under Insights, click View details.

For each product, Product analytics shows:

Description of Product analytics sections
Section Definition
Net sales Product unit price multiplied by the total units sold, minus discounts and returns; comparison is to net sales from the previous 90 day period.
Net sales over time A breakdown of all values that factor into net sales; net sales is found by subtracting discounts and returns from gross sales.
Net sales by channel Sales channels that generated the most net sales of this product.
Net units sold by traffic source Traffic sources that brought customers to your online store resulting in the most units sold; negative values can appear when more items were returned than sold.
Customers Number of customers that purchased from your store for the first time compared to those that have made at least one past purchase.

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