Product analytics
This page was printed on Jul 29, 2021. For the current version, visit https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/product-analytics.
Product analytics provides insight into the performance of your products for the last 90 days. This can help you understand who is buying specific products, how those customers came to your store, and how that product has been selling over time.
View Product analytics
You can view Product analytics from a product's details page.
From your Shopify admin, go to Products > All products.
Click the name of the product that you want to view.
On the product details page under Insights, click View details.
For each product, Product analytics shows:
| Section | Definition |
|---|---|
| Net sales | Product unit price multiplied by the total units sold, minus discounts and returns; comparison is to net sales from the previous 90 day period. |
| Sales breakdown | A breakdown of all values that factor into net sales; net sales is found by subtracting discounts and returns from gross sales. |
| Net sales by channel | Sales channels that generated the most net sales of this product. |
| Net units sold by traffic source | Traffic sources that brought customers to your online store resulting in the most units sold; negative values can appear when more items were returned than sold. |
| Customers | Number of customers that purchased from your store for the first time compared to those that have made at least one past purchase. |