Shopify analytics
Shopify's analytics and reports allow you to review your store's recent activity, get insight into your visitors, analyze your web performance, and analyze your store's transactions.
Everyone can access the Analytics and Reports pages. If you have an online store, then the traffic is displayed on the Live View page. Custom reports are available on the Advanced Shopify and Shopify Plus plans.
| Analytics and reports (for details, click the links) | Shopify Lite | Shopify Starter / Basic Shopify | Shopify | Advanced Shopify | Shopify Plus |
|---|---|---|---|---|---|
| Analytics page | ✔ | ✔ | ✔ | ✔ | ✔ |
|
Finances reports (including taxes and payments) | ✔ | ✔ | ✔ | ✔ | ✔ |
| Fraud reports | ✔ | ✔ | ✔ | ✔ | ✔ |
| Order reports | ✔ | ✔ | ✔ | ✔ | ✔ |
| Live View | ✔ | ✔ | ✔ | ✔ | ✔ |
| Acquisition reports | ✔ | ✔ | ✔ | ✔ | ✔ |
| Inventory reports | ✔ | ✔ | ✔ | ✔ | ✔ |
| Behavior reports | ✔ | ✔ | ✔ | ✔ | ✔ |
| Marketing reports | ✔ | ✔ | ✔ | ✔ | ✔ |
| Sales reports | ✔ | ✔ | ✔ | ✔ | ✔ |
| Retail sales reports | ✔ | ✔ | ✔ | ✔ | ✔ |
| Profit reports | ✔ | ✔ | ✔ | ✔ | ✔ |
| Customer reports | ✔ | ✔ | ✔ | ✔ (Includes predicted values) | ✔ (Includes predicted values) |
| Custom reports | - | - | - | ✔ | ✔ |
For information on plan levels and pricing, go to the Shopify plans page.
The dashboard and the reports cover the common reporting and analysis needs of most store owners. If you need to manipulate or view your data in other ways, then you can export the data to a spreadsheet program, use a third-party app, or set up third-party analytics offerings.