Understanding the Amazon sales channel

The Amazon sales channel introduces you to some concepts that might be different from what you're used to seeing in Shopify. If you haven't used Amazon before, then learning some of the key terms in the glossary is a great place to start.

It's also important to understand and comply with Amazon's Selling Policies and Code of Conduct. If you fail to comply, then Amazon might suspend your Seller account.

Each product variant that appears on Amazon has a unique product detail page, called a Listing in Shopify. Amazon sellers create offers on a listing for a specific product, and compete with other sellers for sales with pricing or other options. Customers on Amazon can choose from the offers to suit their needs.

To use the Amazon sales channel, you need a Professional Seller account on Amazon Seller Central. Amazon charges a monthly subscription rate and per-item fees for selling. If you have any questions about selling fees, then contact Amazon Support.

Getting approved to sell in a category

You might need to be approved to sell in the category that fits your products. You can only create listings by using the Amazon sales channel for products in these categories:

  • Clothing, Shoes & Jewelry
  • Arts, Crafts & Sewing
  • Home & Kitchen
  • Patio, Lawn & Garden
  • Sport & Outdoors
  • Health & Household
  • Toys & Games
  • Beauty
  • Electronics.

You can still create new listings for products in other categories directly in Amazon Seller Central, and then link them to Shopify.

Managing Amazon selling in Shopify

When you use the Amazon sales channel, you'll complete some tasks in your Shopify admin and others in Amazon Seller Central.

Shopify admin Amazon Seller Central

Activate the Amazon sales channel

Add a registered brand

Create listings and offers

Link to existing offers

Process orders and refunds

Manage inventory settings

Set shipping rates

Register your brand

Request approval to sell in product categories

Set up a bank account for payments

Manage settings for emails from Amazon

Set tax rates

After you have set up the Amazon sales channel, you will find a useful checklist on the Account page in your Shopify admin for the tasks that you need to complete in Amazon Seller Central.


Term Definition
Amazon Seller Central The account you use to sell on Amazon. You can create product listings, manage Amazon orders, view your payouts, etc. To use the Amazon sales channel in Shopify, you need to have a Professional Seller account on Amazon Seller Central.
ASIN Amazon Standard Information Number. Each product variant that appears on Amazon.com has a unique ASIN. You can create listings in Shopify only for product variants that already have an ASIN in the Amazon catalog. If you create a new product listing in Amazon Seller Central, it is assigned a new ASIN according to Amazon's ASIN Creation Policy.
Brand Owner If you manufacture or brand your own products, you can register your brand using the Amazon Brand Registry from your Amazon Seller Central account. After you register your brand, your listings are more likely to be featured in the Buy Box on Amazon.
Buy Box The most visible part of a product listing on Amazon. Most sales on Amazon come from the Buy Box. You can increase your chances of winning the Buy Box by following Amazon's guidelines for pricing, availability, fulfillment, and customer service.
Offer An offer refers to selling the item in an existing product listing at a specific price. You can create offers using the Amazon sales channel in your Shopify admin. Some product listings will include offers from multiple sellers — the best offer appears in the Buy Box.
Product listing Each product that appears on Amazon.com has a unique product listing (also known as the "product detail page"). After you create a listing in your Amazon Seller Central account, you can create listings to sell the product using the Amazon sales channel in your Shopify admin.

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