Publishing products on Facebook

After you have set up the Facebook sales channel and Facebook has activated the Shop section on your Facebook page, you can publish product collections to Facebook, create special collections just for Facebook, or hide individual products from being shown on Facebook.

Products that you make available to the Facebook sales channel appear on the Shop section of your Facebook page. You can publish products to the channel in Shopify, and any changes you make to products are automatically updated on Facebook. Although you might see your products appear on the Shop section before Facebook has verified your information, customers will not be able to see your products until the setup process is complete. Make sure that you review Facebook's commerce merchant agreement including the Commerce Policy detailing which products are prohibited for sale on Facebook before you begin selling on Facebook.

You can also share your products on Facebook without selling on Facebook.

Product requirements

To appear on Facebook, a product must meet a few requirements:

Make your products available to Facebook

You can view the products that are available to Facebook on the Publishing page of the Facebook sales channel in your Shopify admin. If you don't have any products in your store, then click Add product to add products to your store. If you have products in your store but they aren't available to Facebook, then click Make products available to go to the Products page in your Shopify admin. From there, complete the following steps:

  1. Click the name of the product that you want to show on your Facebook Shop section.

  2. In the Sales channels section of the product details page, click Manage.

  3. In the Manage sales channels availability dialog, check Facebook, and then click Done.

  4. Click Save.

Make your collections available to Facebook

From the Shopify admin, you can view the collections that are available to Facebook on the Publishing page of the Facebook sales channel. If you don't have any collections, then you can make the All products collection available to Facebook. You can also create a manual collection specifically for Facebook to control which products are being displayed on your Facebook Shop section.

To display a collection on your Facebook Shop section, you need to make the collection available to the Facebook sales channel:

  1. From your Shopify admin, go to Products > Collections.

  2. Click the name of the collection that you want to show on your Facebook Shop section.

  3. On the Sales channels section of the collection page, click Manage.

  4. In the Manage sales channels availability dialog, check the box beside Facebook, then click Done.

  5. Click Save to save your change to the collection.

Repeat these steps for any other collections that you want to show on your Facebook Shop section. The featured collection banner on your Facebook Shop section will display the first 10 products of that collection.

Facebook publishing status

In your Facebook sales channel, the Publishing page shows a list of errors that might prevent a product from being published to your Facebook page. You can use the information listed in the Issues column to fix any problems with the product that you are trying to publish to your Facebook page.

Hide products and collections from Facebook

You can view hidden products on the Publishing page of the Facebook sales channel. To hide a product or a collection from Facebook, complete the following steps:

  1. From your Shopify admin, go to Products > Collections.

  2. Click the name of the collection or product that you want to hide from your Facebook Shop section.

  3. On the Sales channels section of the collection or product details page, click Manage.

  4. In the Manage sales channels availability dialog, uncheck the box beside Facebook, then click Done.

  5. Click Save.

Hidden collections

When you make a collection available to the Facebook sales channel, Facebook uses it to build a new product catalog for the Shop section. When you hide or delete a product in Shopify, you might still see it in Facebook. In this case, it is visible only to the owner of the Facebook page, and customers can't see it. You can delete products in Facebook to remove them from the product catalog.

Change product details

If you make any changes to product details in your Shopify admin, then those products will be automatically updated on your Facebook page. You can change how a product's image, title, or price is displayed on Facebook by editing the product in your Shopify admin. You will see your changes appear on Facebook after your products synchronize, which usually takes a few minutes.

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