Setting up the Google Shopping sales channel

The Google Merchant Center is a tool that helps you upload your store and product data to Google and make them available for Google Shopping campaigns and other Google services.

Shopify's Google Shopping channel asks you to log in to your Google account to sync your Shopify store with your Google Merchant Center account. If you don't already have a Google Merchant Center account, then an account is created for you during setup.

Syncing your Google Merchant Center account

When you set up the Google Shopping channel, Shopify syncs your products and relevant Shopify store settings like shipping and taxes to the Google Merchant Center.

Syncing your domain

Each Google Merchant Center account needs to be associated with a verified domain that isn't associated with another account. To set up the Google Shopping channel, your Shopify store's domain needs to be claimed, which means it's reserved for use with the Google Merchant Center account that you added to the channel.

When you're setting up a new or existing Google Merchant Center account with the Google Shopping channel, your Shopify store's domain is claimed automatically unless it's associated with a different Google account. If your domain is associated with a different Google account, then you need to claim the domain for the account that you want to use with the Google Shopping channel, and it won't be available for use with another Google Merchant Center account.

You can read more about verifying and claiming your domain from Google Merchant Center Help.

Syncing your product feed

The Google Shopping channel syncs your products in a separate step after your Merchant Center Account has been configured. If you already have a product feed set up, then it is overwritten to avoid conflicts between your Shopify store and your Merchant Center account. For more information about managing which products are synced, see Syncing your products.

Moving from the Google Shopping app to the Google Shopping channel

The Google Shopping channel replaces the Google Shopping app. You can get the Google Shopping channel from the Shopify App store.

During setup, sign in with the email address associated with the Google Merchant Center account you used for the Google Shopping app. To verify that you have used the same Google Merchant Center account, make note of your Google Merchant ID on the Google Shopping app's Settings page. After you install the Google Shopping channel, the Google Merchant ID should match.

If you've used the Google Shopping app to create a product feed for a Google AdWords campaign, then your product data will be synced automatically to the Google Shopping channel. For more information about managing which products are synced, see Syncing your products.

If you installed the Google Shopping channel before January 25, 2018, then you need to start the product data transfer manually.

Transfer data from the Google Shopping app to the channel

Click Transfer data to transfer your product data from the Google Shopping app to any empty matching metafields in the Google Shopping channel. If you've manually entered some product data in the Google Shopping channel, then the data transfer won't overwrite that data except for the Google product category. If you entered a product's category as Other in the Google Shopping channel, then the data transfer will overwrite that with the product category from the Google Shopping app.

The product data transfer might take up to 3 hours depending on the number of products in your store. For more information about viewing or adding Google Shopping product data after the sync, see Adding Google Product data.

Your campaigns will pause while the products are updated, but this process takes only a few seconds for products that were synced by using the Google Shopping app. You don't need to restart your Google Shopping campaigns.

Products marked as pending in the Google Shopping channel after migration

After you migrate to the Google Shopping channel, products that were approved on the Google Shopping app might be marked as pending in the Google Shopping channel. The Google Shopping app only synced the first variant for a product, but the Google Shopping channel syncs all of the variants for a product. Until all of the variants are reviewed by Google, the product is marked pending in the Google Shopping channel. The product that was approved in the app is still approved by Google. Syncing the new variants can take up to a week.

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