Creating Google Shopping campaigns
You can create Google Shopping campaigns to promote your products and increase traffic to your online store. You can start creating a Google Shopping campaign from the Google Shopping channel after you have set up Google Ads. Learn more about Google Shopping campaigns from Google Ads help.
Set up Google Ads
To set up Google Ads for the Google Shopping channel, complete the following tasks:
- Add a Google Ads account to the Google Shopping channel.
- Accept the Google Ads access request.
- Add your billing information to your Google Ads account.
Add a Google Ads account
You can add a Google Ads account from the Google Shopping channel in Shopify.
If you already have a Google Ads account associated with the email address that you used to set up the Google Shopping channel, then select it from the drop-down menu in the Google Ads account section.
If you don't have a Google Ads account, then click Google Ads Account from the Google Shopping channel in Shopify. After you've completed the setup and accepted the terms of service, your new Google Ads account is connected to the Google Shopping channel. When you create a Google Ads account by using the Google Shopping sales channel in Shopify, you can qualify for a free Google Ads credit on the account.
Accept the Google Ads access request
If the email address that you used to set up the Google Shopping channel is associated with an existing Google Ads account, then you'll receive an access request confirmation email.
If you've created your Google Ads account in the Google Shopping channel, then you will receive an email to accept your Google Ads account. You need to click accept invitation in the email to confirm your email address.
After you've accepted the invitation, it might take a few minutes for access request to be processed.
Add your billing information to your Google Ads account
Make sure that your billing information is in your Google Ads account. For details on how to add your billing information, see Manage your payment methods in the Google Ads Help.
After you've added your billing information, confirm you have completed the task by clicking I've added billing details.
Create a Google Shopping campaign
To create a Google Shopping campaign, complete the following steps:
From the Shopify admin, go to Google Shopping > Ads.
Click Create Campaign.
Add your average daily budget in USD. Learn about your daily budget from Google Ads Help.
The minimum average daily budget is $5 USD. Google suggests that this is the amount where you will start noticing the impact of Google Shopping campaigns on your sales.
Manage your Google Shopping campaign
You can monitor the impact of your Google Shopping campaign in the dashboard. The dashboard provides the following information:
- Total sales - the total number of sales from your Google Shopping campaign
- Total impressions - the total number of times a Google Shopping ad is shown on Google
- Total clicks - the total number of times your ads were clicked
- Total orders - the total number of orders from your Google Shopping campaign
- Cost per click - the average amount of money paid for a single click on your ad
- Cost per acquisition - the total cost of ads divided by the total number of orders
You can edit the amount of money that you have allocated to your average daily budget, pause or delete your campaign by clicking Manage Campaign.
To make sure you have enough data, run a campaign for 15 days before you start evaluating its performance. Learn about measuring the success of your campaign from Google Ads help.
Free Google Ads credit
When you create a Google Ads account by using the Google Shopping sales channel in Shopify, you can qualify for a credit on the account. To get the credit, you need to spend a specified minimum amount within the 30 days of creating the account After you meet this requirement, Google will automatically add the credit to the account.
Your account needs to be in good standing before you qualify for the credit. After you spend the specified minimum amount, it can take up to 5 days for the credit to be applied to your account. To learn more, see the full Google Ads promotions terms and conditions.
You won't receive a notification when your credit is spent, and any additional costs of advertising are billed to your account. If you don't want to keep advertising with Google Ads, then you can pause or delete your campaigns.
Google offers the Google Ads credit in the following countries and for the following amounts:
|United States||25 USD||100 USD|
|Canada||25 CAD||100 CAD|
|United Kingdom||25 GBP||75 GBP|
|Australia||25 AUD||100 AUD|
|Austria||25 EUR||75 EUR|
|Denmark||200 DKK||600 DKK|
|Finland||25 EUR||75 EUR|
|France||25 EUR||75 EUR|
|Germany||25 EUR||75 EUR|
|Greece||25 EUR||75 EUR|
|Indonesia||150,000 IDR||450,000 IDR|
|Ireland||25 EUR||75 EUR|
|Italy||25 EUR||75 EUR|
|Malaysia||50 MYR||150 MYR|
|New Zealand||25 NZD||100 NZD|
|Norway||250 NOK||750 NOK|
|Philippines||500 PHP||2000 PHP|
|Portugal||20 EUR||60 EUR|
|Singapore||25 SGD||75 SGD|
|South Africa||200 ZAR||600 ZAR|
|Spain||25 EUR||75 EUR|
|Sweden||250 SEK||750 SEK|
|Switzerland||25 CHF||100 CHF|
|Thailand||500 THB||1500 THB|