Syncing your products

Shopify's Google Shopping channel automatically syncs all your products from your Shopify store to the Google Merchant Center. Google sets a strict 30-day expiry policy on synced product data, so the Google Shopping channel updates your products automatically within that 30-day period to avoid account suspension or loss of product data.

Choosing which products to sync with the Google Merchant Center

If you prefer to choose which products to sync, then you can change the availability of a single product manually or do a bulk action to change the availability for several products.

Change the availability of a single product

  1. From your Shopify admin, go to Products.

  2. Click a product name to enter the product details screen.

  3. In Sales channels, click Manage.

  4. Enable or disable Google Shopping.

    Enable or disable a single product for Google Shopping

Change the availability of several products

  1. From your Shopify admin, go to Products.

  2. Click Filter.

  3. In the Select a filter drop-down list, select Availability.

  4. In the Select a value drop-down list, select either available on Google Shopping or unavailable on Google Shopping.

  5. Click Add filter.

  6. Select the products for which you want to change the availability.

  7. Click Actions and select either Make products available or Make products unavailable.

  8. Select Google Shopping.

Optimizing product titles and descriptions for Google Shopping campaigns

The keywords that you use in your product titles and descriptions can help customers to find your products on Google Shopping. When you're syncing products to Google Shopping, you can either sync your product titles and descriptions, or use the title tag and meta description from the search engine listing so that you can include more keywords. You can view and edit the search engine optimized title tag and meta description from a product's details page. Learn more about adding keywords for search engine optimization.

Use SEO product titles and descriptions for Google Shopping

To use title tags and meta descriptions for your products when syncing to Google Shopping, first you need to select the preference from the Google Shopping channel.

Steps:

  1. From your Shopify admin, go to Google Shopping > Merchant Center account.
  2. In the PRODUCT TITLE PREFERENCE section, select SEO product title to use the search engine optimized product tag for your products on Google Shopping.
  3. In the PRODUCT DESCRIPTION PREFERENCE section, select SEO product description to use the search engine optimized meta description for your products on Google Shopping.

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