Requirements for the Instagram sales channel

To use the Instagram sales channel, you need to meet the following requirements:

  • You need to have the Facebook channel with an approved Facebook Shop, and your Facebook page can't have any age or country restrictions.
  • You need to use the Online Store sales channel.
  • You need a business profile on Instagram.
  • You need to be on the Basic Shopify plan or higher.
  • The Instagram app that you are using needs to be the latest version available in your country.

Product requirements

Products sold on Instagram need to follow Facebook commerce policies.

Country requirement

To use the Instagram sales channel you need to be located in one of the following countries or territories:

Argentina Germany Panama
Australia Greece Paraguay
Austria Hungary Peru
Belgium Ireland Poland
Belize Italy Portugal
Brazil Japan Puerto Rico
Bulgaria Latvia Romania
Canada Lithuania Slovenia
Croatia Luxembourg South Africa
Cyprus Malta South Korea
Czech Republic Mexico Spain
Denmark Netherlands Sweden
Dominican Republic New Zealand Switzerland
Ecuador Norway United Kingdom
Finland United States
France Uruguay

Set up the Facebook sales channel

Before you begin setting up the Instagram sales channel, make sure that you have a Facebook Shop page and that you have added products to your Facebook catalog. If you aren't already selling on Facebook, then you can set up the Facebook sales channel and make products available to the channel to create a Facebook product catalog. If you have published products to Facebook by using the Facebook sales channel, then you meet this requirement.

Convert an Instagram profile into a business profile


  1. Using Instagram, open your profile and then go to your settings.
  2. Tap Switch to business profile and follow the steps to connect Instagram to your Facebook business page. Make sure that you connect to the Facebook page that you added to Shopify.

Learn more about converting to an Instagram profile to a business profile in the Facebook Help Center.

Ready to start selling with Shopify?

Try it free