Your store comes with mobile-friendly, responsive, email templates for several scenarios that can include your logo and brand accent color. They allow you to communicate with your customers in a simple, effective way. You can choose to have email notifications sent to you, your staff, or your customers, depending on the setting for your order notifications.

Your store also includes SMS notifications for order confirmation and shipping updates. If you allow customers to enter a phone number at checkout, then they receive these notifications. To learn more about how to enable and configure these updates, see SMS notifications.

If you prefer that your customers use their email address during checkout, then you can still enable the opt in for order updates which gives your customers a way to receive SMS updates after an order is placed.

You can view and update your store's notification settings from the Notifications settings page in your Shopify admin.

Configure and customize your email templates

You can customize email notifications to align with your brand by adding a logo and choosing an accent color.

Supported email clients

Your store’s customer email notifications are supported by all major email clients, including:

  • Apple Mail 8,9
  • Outlook 2007 and later
  • Thunderbird
  • iOS Mail for iPad and iPhone
  • AOSP email client
  • Gmail on Android
  • AOL Mail
  • Gmail (web app)
  • Office 365
  • Yahoo! Mail

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