Publishing products for Buyable Pins

After you have activated the Pinterest sales channel, any approved products from your online store that have been pinned on Pinterest will appear as Buyable Pins on Pinterest.

For products to be approved, they need to meet the requirements set out in Pinterest's Advertising Rules. If they don't, then you can review and fix their publishing errors from the Pinterest sales channel in your Shopify admin.

Review Pinterest's product requirements

Your products must meet the requirements in Pinterest's Advertising Rules before they will be approved for use in Buyable Pins. For products to be eligible for approval, they must:

Check the status of your Pins

From the Pinterest sales channel, you can view any publishing errors preventing products from appearing in Buyable Pins. You can also filter products by publishing errors and change product details to fix publishing errors from the Products area in Shopify.

The Colors section displays the colors from your product variants that match Pinterest's color swatches. These let Pinterest users search for Pins based on specific colors.

The Sizes, Materials, and Patterns sections display the product options that appear as Size, Material, and Pattern on your products' Buyable Pins. According to Pinterest's product requirements, pinned products must not have variant options other than color, size, material, or pattern.

Pin your products

You can create a Pin for a product using the URL for the product page. After you have activated the Pinterest sales channel, any Pin that links to an approved product from your online store will appear as a Buyable Pin, even if the Pin was created by another Pinterest user. Learn more about saving pins from webpages at the Pinterest Help Center.

If your online store's theme includes a Pin button, then you can create a pin for a product by clicking that button on the product page. You can also add a Pin button by customizing your theme.

Even after your online store is approved, new Pins with your Shopify products might take up to 6 hours to become Buyable Pins. You can learn more about Buyable Pins at the Pinterest Help Center.

Viewing your Buyable Pins on Pinterest

After you Pin products and at least one product is published to Pinterest, you can view your Buyable Pins on Pinterest to see how they display to customers. You can view your Buyable Pins on a private products board, which is only visible to you. If you want to make a board that displays some or all of your Buyable Pins, then create a new board and copy your Buyable Pins to the new board.

Buyable Pins can be discovered by Pinterest users in feeds, search results, and boards. A Buyable Pin featuring one of your Shopify products should include some of your other Buyable Pins in the Related Pins section on Pinterest. If your Pins do not display as expected, contact the Pinterest Help Center.

Ready to start selling with Shopify?

Try it free