Shopify Magic

Shopify Magic is a suite of free AI-enabled features that are integrated across Shopify’s products and workflows to make it easier for you to start, run, and grow your business. Shopify Magic combines all the power of Shopify with the latest advancements in AI technology to provide personalized, contextually relevant support for a range of tasks across store building, marketing, customer support, and back office management.


  • Shopify Magic tools and experiences are available for free, regardless of your subscription plan. However, the access and availability of specific features might vary.
  • Shopify Magic works on both desktop and mobile devices, although some features powered by Shopify Magic aren't optimized for mobile devices.
  • Language support for Shopify Magic might vary by feature. All features support English, however, there are features (such as product description generation) that support additional languages, such as German, Spanish, French, Italian, Japanese, Portuguese (Brazilian), and Chinese (Simplified).

Text generation

You can use Shopify Magic automatic text generation to help speed up your writing process. Using artificial intelligence (AI) technology, Shopify Magic uses the information that you provide to generate suggestions for content such as product descriptions, email subject lines, and headings in your online store.

Automatic text generation relies on large language models (LLMs), which are computer programs designed to process and understand human language. LLMs work by analyzing vast amounts of text data, such as books, articles, and web pages, and using statistical algorithms to learn patterns and relationships between words and phrases. LLMs can perform a variety of tasks, such as answering questions, translating languages, summarizing text, and generating original content. Learn about tips for using Shopify Magic text generation.

You can generate text suggestions in the following parts of your store:


Sidekick is an AI-enabled commerce assistant trained to know all of Shopify's features, and can instantly access the context, data, and knowledge to generate highly personalized and relevant support for a range of tasks. With Sidekick, you can use everyday language to jump-start the creative process, tackle time-consuming tasks, and help inform your business decisions.

Media generation

Shopify Magic is integrated with the Shopify admin's image editor, so that you can leverage AI to help you with professional image adjustments without requiring additional software or design expertise.

With Shopify Magic, you can remove the background from a product image, or replace the background with either a solid color or an AI-generated scene. You can select from preset scene prompts or generate a new background using your own descriptive keywords or short phrases.

Learn more about Shopify Magic media generation.

App review summaries

App reviews from other merchants help you evaluate which apps are right for your business. App review summaries are powered by Shopify Magic, and are available for select apps in the Shopify App Store, to help you choose apps more quickly.

Predicted values for amount spent per customer

You can activate the predicted values toggle in your Customer cohort analysis report to display predictions about possible future amount spend per customer at the cohort level.

These predicted values are based off of the previous 24 months of data from your store, and don't guarantee future sale amounts. The data isn't based on information from any other stores or averages for your industry, and your data isn't shared with any other stores.

Customer segments

When you create a customer segment, Shopify Magic automatically generates a description of your customer segment in plain language for your review.

Data handling and privacy with Shopify Magic

Shopify Magic's AI models are built on a combination of Shopify's proprietary data and the world’s leading large language models (LLMs). By not limiting ourselves to a single model or provider, we maintain the flexibility to adapt and adopt the most effective solutions as they emerge. The models for text-to-image generation are trained on a diverse dataset of images, with a focus on ecommerce and product presentation. Data is sourced from publicly available datasets and Shopify’s own databases, following Shopify’s privacy and data protection principles.

Shopify doesn’t use any merchant’s store-level data to power Shopify Magic for other merchants. In some cases, Shopify Magic uses a merchant’s own store-level data to provide the best results to that merchant; however, in those cases, that data isn’t shared with other merchants.

Shopify Magic is built on Shopify’s robust security architecture and privacy policy trusted by millions of companies around the world.

Learn more about Privacy.

In this section

Can’t find the answers you’re looking for? We’re here to help.