Tips for new business owners

Once you've bought a business using Exchange Marketplace you're nearly ready to go. Here are a few things to customize as well as some tips for growing your business and making sales.

Select a plan

Now that you're the store owner, the next step is to log in to your account and choose a plan. The first time you log in as the new business owner, you'll be asked to select a plan. The pricing page informs you which features are included in each Shopify subscription plan.

Shopify subscription fees are paid in advance and you receive a bill for your plan every 30 days. When you select a plan, you receive an invoice for your plan immediately. You receive your bills according to the existing billing cycle for the store. This date can't be changed, but you can update your billing period.

View your current billing cycle


  1. Log into your store as the store owner.
  2. From your Shopify admin, click Settings > Billing
  3. The Bills section contains your billing cycle start and end dates.

Change your business settings

Have you purchased a business based in the US and want to sell specifically in Asia? Are you looking to charge customers in Euros? Whatever the case may be, it's important to change your Shopify settings based on where you are located and which markets you are intending to sell to.

Once you log into your Shopify admin, go to Settings, click General and then complete the following sections: Store details, Store address, standards and formats, and Taxes. By default, your tax settings automatically update based on your location.

Remove any unnecessary staff accounts from your store. You can do this by going to your Shopify admin, and then clicking Settings > Plan and permissions. If the seller has offered you support for this sale, then you might want to keep their staff account until it's no longer needed.

Set up payment method options and get paid

The more payment options you offer your customer at checkout, the greater the chance to make a sale. 

To set up your options, go to Settings > Payment Providers in your Shopify admin. You'll want to connect a payment gateway to accept credit cards. 

If Shopify Payments is available in your country, then click Complete account setup. Based on your customers' preferences, you might also want to set up PayPal and other options like Amazon Pay, cryptocurrency, lay-buy, or cash on delivery, to name a few. It's up to you how you accept payments in your online store's checkout.

Double-check your shipping settings

Shipping is an integral part of your sales so make sure to find out your supplier's shipping method and costs. From your Shopify admin, click Settings then Shipping and review what has already been set up for your shipping rates. Customize them as you see fit. For dropshipping businesses using the Oberlo app, you'll want to learn how shipping works and check if your business qualifies for ePacket delivery, an affordable delivery service that promises to deliver your items between 7 - 30 business days.

Customizing your online store

This business is yours and you will have full access to completely change it however you like. We've have resources to help you learn how to make those changes:

  • Attend or watch one of our pre-recorded webinars on how to set up your online store.
  • Visit our YouTube channel for quick and simple instructions.
  • Want to change up the website design? Choose from over 170 theme templates from our theme store
  • Download the Shopify mobile app to customize your online, fulfill orders, and manage your business on the go!

Design your online store with mobile device users in mind

Before you open your business, you should preview your store in mobile view to verify the experience is positive for mobile device users.

To preview in mobile view, click Online Store then click Themes. Next click Customize and on the preview screen select the mobile icon.

If you've noticed your site does not work well in mobile web, then choose a theme design that is mobile-first or mobile-friendly.  

Create standard pages

To help answer some of your customer's most common questions and to generate trust on your business, it's important to have some of the most common standard pages like a Contact Us page, About page, Shipping pages and Frequently Asked Questions pages. Use the About page to tell your brand story. If your supplier takes more than 2 weeks to deliver product, be honest to your customers and clearly explain your estimated shipping times on your Shipping page to prevent possible chargebacks. With your Contact Us page, include an email address to reach you.

Support from Shopify

Our Support team is available to help you launch your online store. At this time, we have 24/7 live chat and phone support available in English only. We offer 24/7 email support in the following languages:

  • Chinese (Simplified)
  • Chinese (Traditional)
  • Czech
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Portuguese (Brazil)
  • Portuguese (Portugal)
  • Spanish
  • Swedish
  • Thai
  • Turkish
  • Vietnamese

Here are some other helpful resources:

  • Got a question? Visit the Shopify help center.
  • Our forums page is where experts and merchants alike post their questions and share their tips.
  • Our blog is a great place to learn about running a business. From influencer marketing to inventory management, we've got you covered.
  • If you're new to ecommerce, check out the tools and e-booklets to get you equipped in our Ecommerce University guides.
  • Our business resources offers practical insight for small businesses at any stage.

Marketing your business

If you're happy with the look and feel of your new online store, it's time to start generating sales. This section is an overview of the most common ways to get started with building your customer base.

Install apps

With thousands to choose from in the Shopify app store, apps can help make it easier to manage run your business and increase sales. Think of an app as your virtual employee.

If apps were included in your business purchase, then the seller should have already transferred the login credentials for the apps to you. If a business uses dropshipping and print on demand apps, then take the time to learn your order workflow and verify your billing information is updated within the app.

You should also familiarize yourself with the possible costs of the apps that you have installed in your store and the types of charges that might appear on your invoice.

Add sales channels

Think of a sales channel as another marketplace to sell your product. Promoting your products across multiple sales channels ensures that your customer has a better chance of finding your business. When you connect sales channels, you'll be able to manage your products, customers, and orders from one platform. From your Shopify admin, click Settings > Sales channels. Are you looking to reach your customers offline? Our POS app is a Point of Sale system that lets you sell your products in person.

Install Analytics

Google Analytics is a great service for tracking your online store visits and performance. With this tool, you can learn more about your demographics, track how much time is spent on each site page, and review the performance of any marketing campaign or promotion.

When this code is added to your online store, Facebook pixel can track the performance of your Facebook Ads, providing valuable feedback on cost per ad spend, and click-through rate.

Optimize your SEO

SEO (Search Engine Optimization) improves your search engine ranking for your online store which makes it easier for customers to find you when they run a Google search. You'll first want to find keywords you think your target customer will use in their search.

Once you've found your keywords, learn where to add them to your online store. If you don't have the time, you can use apps like SEO Doctor or SEO Manager that will assess and make these changes for you.

Next, make sure your website structure is optimized for search. Finally, once that's all taken care of, the last step is to submit your sitemap to Google so it can be indexed and crawled. Shopify also has an SEO Checklist to work with as you cover the fundamentals.  

Establish a marketing plan

To make sure you spend your dollars wisely, you'll want to take some time to develop a marketing plan. Consider the following questions as you craft yours:

  1. How would you describe your brand? Think of your brand as a person. What words would best describe their personality?
  2. Why should customers buy from you? Think of some of the words that describe your brand in this message to create your value proposition. This will help create a consistent brand message across all your advertisements and content.
  3. Who are your customers? By understanding your customers' gender, age, location, and lifestyle, you'll know where to focus your marketing activities and fine-tune your message.

Marketing activities

Now that you've answered these questions, you'll want to choose which marketing activities will work best for your brand, products, and customers. Most marketing activities can be divided into two categories:

How your customers can find your brand

How you can reach customers

To measure the success of each marketing activity, set a few short-term goals that you can track within your Shopify admin analytics and reports section and Google Analytics dashboard.


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