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Product requirements for publishing using the Google Shopping app

The most important part of publishing your products to Google Merchant Center is making sure that they have the data that Google requires. If your products do not have the right data, Google will return errors and will not publish your products successfully. Product options, including variants, must be in English to use the Google Shopping app.

Note

Google has specific requirements for products that have Apparel & Accessories, Media, or Book set as the Google Product Category. To learn more about these requirements, read Shopify's guides on Apparel & Accessory specific requirements, Media specific requirements, and Book specific requirements.

Google Shopping app icon Go to the app store to install Google Shopping

Set a Google Product Category

Google requires every product (even custom products) to have a Google Product Category. If you are unsure of which category to choose for your products, read Google's guide to product categories for more information.

To set a Google Product Category:

  1. Go to a Product page in the Google Shopping app.

  2. Scroll down to the Google Product Category section.

  3. Find a category that suits your product in the dropdown menu:

    Choose a product category
  4. Click the Save & Publish button.

Add unique product identifiers

Unless you are selling custom products, Google requires you to have one of the following unique product identifiers for each of your products:

Setting these identifiers lets Google match your product with similar products inside of Google Shopping. If these identifiers are not set accurately, Google will not publish your products and your account could be suspended.

You can read more about Google unique product identifiers.

GTIN (Global Trade Item Number)

GTINs are set by editing the Barcode field on each product's variant. A GTIN can be any of the following:

GTIN Name Format
UPC Universal Product Code 12-digit number
EAN International Article Number 13-digit number
JAN Japanese Article Number 13-digit number
ISBN International Standard Book Number 10- or 13-digit number

Note

It is important to not invent false GTIN information for your products. Although this might allow for temporarily successful publishing, it could lead to Google Merchant Center account suspension. Learn how to find or get a GTIN for a product.

To add a GTIN to a product variant:

  1. Go to a Product page in the Shopify admin.

  2. In the Inventory section, click the Edit button beside a variant.

  3. In the Barcode field, enter your unique product identifier.

  4. Click Save.

MPN (Manufacturer Part Number)

MPN is a unique number supplied by the manufacturer of the product. A product that requires an MPN must have a Brand defined.

To add an MPN to a product:

  1. Go to a Product page in the Google Shopping app.

  2. Scroll to the Listing details section.

  3. Enter your MPN into the MPN field:

    Enter a MPN
  4. Click the Save & Publish button.

Add a brand (vendor) to a product

In Shopify, the brand is set by editing a product's Vendor field.

To add a Brand to a product:

  1. Go to a Product page in the Shopify admin.

  2. Scroll to the Product details section.

  3. Select your brand, or create a new one using the Vendor drop-down menu:

    Select a vendor from the drop-down menu
  4. Click the Save button.

Apparel & Accessory product requirements

Products that are considered apparel or accessories have specific requirements to be published successfully.

Google Shopping app icon Go to the app store to install Google Shopping

Add Age Group to a product

Age Group is a field that is required for all products that are considered apparel or accessories. You can enter one of two values:

  • Adult
  • Kids

To add an Age Group to a product:

  1. Go to a Product page in the Google Shopping app.
  2. Scroll to the Listing details section:
    Age group
  3. Select a value from the Age group drop-down menu.
  4. Click Save & Publish.

Add Gender to a product

Gender is a field that is required for all products that are considered apparel or accessories. You can enter one of three values:

  • Male
  • Female
  • Unisex

To add a Gender to a product:

  1. Go to a Product page in the Google Shopping app.
  2. Scroll to the Listing details section.
  3. Select a value from the Gender drop-down menu:
    Gender
  4. Click Save & Publish.

Add Color to a product

Color is a field that is required for variants of all products that are considered apparel or accessories.

To add a Color option to a product variant:

  1. Go to a Product page.
  2. In the Variants section, click Edit options:
    Inventory variants
  3. In the Edit options dialog, click Add another option:
    Edit options
  4. Enter the default color.
  5. Click Save.

Add GTIN or MPN identifiers to a product

GTIN and MPN codes are types of unique product identifiers. You must have either a GTIN or an MPN set if your product is categorized as any of the following:

  • Shoes
  • Sunglasses
  • Handbags
  • Watches

Add Size to a product

Size is a field that is required for variants of all products that are categorized as Shoes or Clothing. Some examples of allowed sizing values are:

Products Sizing values
Tops, Outerwear, and Dresses XXS, XS, S, M, L, XL, 1XL, 2XL, 3XL, etc.
00, 0, 02, 04, 06, 08, 10, 12, 14, etc.
Bottoms XXS, XS, S, M, L, XL, 1XL, 2XL, 3XL, etc.
00, 0, 02, 04, 06, 08, 10, 12, 14, etc.
24, 26, 27, 28, 29, 30, etc.
Pants 24x30, 24x32, 24x34, etc.
US Shoes 5, 5.5, 6, 6.5, 7, 7.5, 8, 8.5, etc.
European Shoes 37, 37.5, 38, 38.5, 39, 39.5, 40, 40.5, etc.

You can learn more about allowed sizing values in the Google Merchant Center Help.

To add a Size option to a product variant:

  1. Go to a Product page.
  2. In the Variants section, click Edit options:
    Inventory variants
  3. In the Edit options dialog, click Add another option.
  4. Enter the default size.
  5. Click Save.

Tip

You can also set the size in the Variants section by clicking Edit beside a variant.

Media product requirements

If you are selling Music, Movies or Video games, you are required to add a GTIN (UPC, EAN, or JAN).

Learn how to set a GTIN for your products.

Book product requirements

If you are selling Books, you are required to add a GTIN (ISBN) to your products.

Learn how to set a GTIN for your products.

Ignore products without unique identifiers in the Google Shopping app

Custom products are one-of-a-kind items in any Google Product Category for which no unique product identifiers exist. These can include, but are not limited to:

  • Custom-made items
  • Vintage goods
  • Collectibles
  • Art
  • Perishables
  • Books published before 1970
  • Other special items

If you are selling a custom product, you are not required to set a unique product identifier.

To set Google Shopping to ignore product identifiers:

  1. Go to the Google Shopping product listing page.

  2. Click the name of a custom product.

  3. Scroll to the Listing details header.

  4. Under the subheader If this is a custom or unique product, check the box to Tell Google to ignore product identifiers:

    Click 'Tell Google to ignore product identifiers'
  5. Click the Save button.

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