Example Launchpad events
You can use Launchpad to run events such as sales, product drops, and inventory restocks.
A sale involves discounting the regular prices of select products or collections. You can create an event that runs a sale in your online store and in other sales channels. When you create an event, you can add products by choosing collections of products and by choosing products individually. When you discount products in a collection, you enter percentage discount. When you discount an individual product, you can enter a percentage discount or you can enter a specific sale price. All percentage discounts in an event apply to the regular prices of a product (not the compare at prices).
When a sales event starts, your customers see the sale prices that you specified for the event. If you have compare at prices for your products, then these values change to the regular, pre-sale prices of the products. When the event ends, both the regular prices and the compare at prices change back to the values that they had before the event.
For example, the regular price for a pair of baby socks is $2 and its compare at price is $4. You create an event that offers these socks at a 50% discount.
For the duration to the event, the socks are priced as follows:
- The price of the socks is $1:
- The compare at price of the socks is $2 (the regular price of the socks).
If you do not want the compare at prices to be shown during an event, then remove them from your theme.
To create a sale:
- Create an event and select Apply discounts to your products and collections.
- Choose the products or collections that you want to discount.
- Enter the percentage discount amount to apply to the chosen products.
For the duration of the sale, your products will be offered to your customers at the discounted price. After the sale ends, your prices change back to their pre-sale values.
Automate product releases
You can schedule when a new product appears in your online store and other sales channels. Product releases are also referred to as product drops or product launches. Releasing a product involves publishing (making the product available) to your sales channels.
To schedule a product release:
Add the product to your Shopify admin as you would normally.
From the product's page, click Manage... and remove the product from all your sales channels. See Availability.
Create an event in Launchpad, and:
- Enable Publish products across your sales channels and choose the products that you want to make available on the supported sales channels.
- If you want to offer these or other products at a discount, then also select Apply discounts to your products and collections, and follow the instructions.
Automate additions to inventory
You can create an event to schedule adding inventory to a product at a specific date and time. For example, a popular toy has been sold out for a long time and it is now coming back in stock. Instead of silently adding the inventory to your product, you can create an event that will add the inventory to your sales channels at a specific date and time. You can then tell your customers when the toy will be available.
When you create the event, the inventory amount that you enter will be added to the product's existing inventory at the start of the event. For example, you create an event that adds 150 red shirts to your inventory. Before the event starts, your red shirt inventory is 50. When the sale starts, you have 200 red shirts in inventory.
Inventory amounts are not adjusted when a sale ends (even if your event added inventory). For example, you have 200 red shirts at the start of an event. During the event 100 red shirts are sold. When the event ends, you you have 100 red shirts in inventory.
To schedule adding inventory:
- Create an event in Launchpad, and enable Publish products across your sales channels. Follow the instructions to increase the inventories of your products.
- Launchpad options
- Create events
- End event
- Changes that occur before, during, and after an event
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