Shopcodes

With Shopify’s Shopcode app you can generate QR Codes for your store that act like a physical buy button, or you could use them online to direct customers to a product or checkout page. The QR codes you generate with the Shopcodes app won't change anything in your Online Store, affect your customers, or change your orders.

You can use QR codes to:

  • allow customers to get more information about your product, or scan the code to checkout no matter where they are
  • place QR codes around your physical retail store that customers can scan to get more details about your products or view additional variants
  • add QR codes to your window display to make it buyable
  • add QR codes to your product packaging so your customers can re-order by scanning the code.

Install the Shopcode app

When you install the Shopcode app, you allow it to:

  • see products, product listings, and collections
  • see orders
  • manage marketing events
  • see other data, such as price rules.

To install the Shopcode app:

  1. To get the app, go to the app store.
  2. Click Get (Login if you haven't already done so).
  3. Click Install app.

Create a QR code from a product page

To generate a QR code from a product page:

  1. From the More actions dropdown on any product page, select Create a Shopcode:
  1. Enter a name for the QR code, and choose a link that you want the QR code to take your customers to when they scan it. You can direct customers to a product description page, or send them directly to your checkout page with the selected product in the cart. You can also include a discount with this option. Select the checkbox under Help text to add explanatory copy to the QR code.
  1. Click Create.

  2. You can download the QR code as a PNG file, or as an SVG to print or to edit it with graphic design software.

  1. Click Download.

Create a QR code from the app

To generate a QR code from the app:

  1. From your Shopify admin, click Apps.

  2. Click Shopcodes.

  3. Click Create Shopcode.

  4. Choose your product, or search to refine the list, and click Select product:
  5. Enter a name for the QR code, and provide a link for where you would like the QR code to take your customers when they scan it. You can direct customers to a product description page, or send them directly to your checkout page with the selected product in the cart and include a discount with this option. Select the checkbox under Help text to add explanatory copy to the QR code.
  6. Click Create Shopcode.

  7. You can download the QR code as a PNG file if you will be using it on the web, or as an SVG if you will be printing the QR code or editing it with graphic design software.

  1. Click Download Shopcodes.

Edit, delete, or download your Shopcodes

You can edit, delete, or download your QR codes from the Shopcodes dashboard:

  1. Click the code you want to edit or delete.
  2. Change the information you want to change, or click Delete Shopcode. You can also choose a different product to associate with your QR code or download it again.
  3. If you changed information or selected a different product, then click Save.

Tip

When you change the link for your existing QR codes, the existing codes you have downloaded or printed will automatically direct your customers to the new link. You don't need to download or print them again.

Tracking Shopcodes in your reports

You can see scans and conversions from your Shopcodes in in the Sales by marketing campaign report:

  1. From your Shopify admin, click Apps.

  2. Click Shopcode.

  3. Click the code you want to see in your reports.

  4. Click the link in the Reports section.

Things you can do with QR codes

There are many ways you can use QR codes to enhance your business.

Use QR codes on your packaging

By incorporating QR codes into your product packaging, you can make it easier for offline shoppers to learn more about your products, or encourage existing customers to make repeat purchases by scanning to go directly to checkout on mobile, with a discount code if you want to reward customer loyalty.

Use QR codes on your retail displays

Displaying a QR code on the windows of your retail store lets you sell even when your doors are closed to customers by directing them to your Shopify store.

Running an event or pop-up where inventory space is limited? Get customers to scan a QR code and purchase your products on their smartphones. Set up shop anywhere offline without having to keep your inventory on hand.

Use QR codes on your marketing materials

QR codes can also be used to to promote other products or discounts with packaging inserts and through offline advertising materials. Instead of manually typing in your website’s URL, you can take shoppers directly to the product in your Shopify store in as much time as it takes to pull out your phone and scan the code.

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