Managing and editing markets

After you create a market, you can customize, activate, deactivate, and delete markets from the Markets page in your Shopify admin.

Review your markets configuration

The markets graph view provides a visual map of your entire markets configuration. You can use the graph view to understand how your markets are organized, review which settings are inherited or customized, search for specific markets, and preview the customer cart experience. For more information, refer to using the markets graph view.

Review product availability by market

You can use the View as feature on the Products page to review which products and prices are available to different customers.

Steps:

1. From your Shopify admin, go to Products.

2. Click View as.

3. Select the customer experience that you want to review.

When you preview products for specific customers, prices are displayed in that market's currency, the Catalogs column displays which catalogs include the product, and unavailable products are marked as unpublished. You can click a product's price to view how it's calculated, including catalog discounts, currency conversion, and conversion fees.

Customize market settings

When you create a market, you can leave settings as inherited from a parent market or from store defaults, or customize them. The following settings can be customized per market:

• The currency displayed to customers in this market.
• The catalogs that determine the products and pricing available to customers in this market.
• Theme customizations specific to this market.
• Checkout profile and customer account configuration.
• The domain and language used by customers in this market.
• Tax-inclusive pricing and duty collection settings.

Steps:

1. From your Shopify admin, go to Markets.

2. Click the market that you want to customize.

3. Click .

4. Make your changes, and then click Done.

5. Click Save.

Add or remove countries from a market

You can adjust which countries or regions belong to a market as your selling strategy changes.

Add a country or region

1. From your Shopify admin, go to Markets.

2. Click the market that you want to update.

3. In the Includes section, click .

4. Search for the country or region, and then select it.

5. Click Save.

If you add a country that's already in another market, then it moves to the new market and is removed from the previous one. If the previous market has no remaining countries, then it's deleted automatically along with its associated settings.

Remove a country or region

1. From your Shopify admin, go to Markets.

2. Click the market that you want to update.

3. In the Includes section, click .

4. Search for the country or region, and then deselect it.

5. Click Save.

Removed countries are moved to Countries/regions you don't sell to.

Deactivate a market

If you no longer want to sell to customers in a particular market, then you can deactivate it. Deactivating a market saves all your settings, so you can reactivate it later. Before you deactivate a market, review the following considerations:

• Deactivating a market doesn't affect orders already placed by customers in that market.
• Customers in inactive markets can't complete a purchase, and receive the backup region experience when they visit your store.
• If the market had a top-level domain or subdomain, then those URLs automatically redirect to your primary market's domain.
• If the market used subfolders, then those subfolder URLs stop working. Set up redirects to ensure customers can still reach your store.

Steps:

1. From your Shopify admin, go to Markets.

2. Click the market that you want to deactivate.

3. Change the status from Active to Draft.

4. Click Save.

Delete a market

Note

Deleting a market is permanent. Deleted markets can't be recovered, and must be recreated if needed.

If the deleted market is a parent market, then its submarkets no longer inherit settings from it.

Steps:

1. From your Shopify admin, go to Markets.

2. Click the market that you want to delete.

3. Click More actions, and then click Delete Market.

4. Review the deletion message, and then click Delete.

Change your primary market

Note

Markets with subfolders configured can't be made into a primary market, because it would create broken URLs. Update the domain settings first. Markets with more than one region also can't be made primary, because primary markets are limited to one region.

Your primary market is the main country or region that you sell to. It's typically your domestic market, and represents the default customer experience for your store. Review the following characteristics of the primary market:

• Your primary market can contain only one country or region.
• Your primary market can't be deleted.
• All changes to your store's default settings apply to your primary market automatically.
• Your primary market is determined by your store currency in Settings > General. For example, if your store address is in the United States but your currency is set to Canadian dollars, then your primary market is set to Canada.

You can change which country or region is considered to be your primary market.

Steps:

1. From your Shopify admin, go to Markets.

2. Click the active market that you want to make your primary market.

3. Click More actions.

4. Click Make primary market.

5. Click Save.