Using Kit for email marketing

When you run an email marketing campaign, Kit will ask if you want to update customers on priority products, your newest products, or recent best-selling products.

Kit sends its marketing emails to all your previous customers who have agreed to receive marketing.

Your email campaigns will use the template that you choose in your Kit settings.

Priority products

Your priority products are the products in your store that you feel are most important to your marketing. These can be products that exemplify your store's brand, best sellers, or any products that you want customers to see. You can set your priority products from the Kit dashboard.

Newest products

Your new products are the products that you've added to your store most recently. Telling Kit to update fans about your newest products can be a good way to highlight and promote new additions to your store.

Recent best-selling products

Your recent best sellers are the products that have been selling the best in your store lately. If you choose this option, then Kit will post about some of your best-selling products.

When you choose a category of products to market, Kit will send you a preview of the promotional email so that you can make sure you like it:

I've just sent a preview of our emailer using the open template to your email address. Customers will be able to reply to that email address from the email marketing campaign. You can preview the email or change the reply to address here:
Can I send the campaign?

  1. Yes
  2. No

If you like how the email looks, then reply with 1 or yes to tell Kit to send it:


Awesome. Emailer has been sent! Anything else I can do?

  1. Market products
  2. Run business report
  3. Update fans
  4. Adjust Kit settings
  5. Set a new goal

Want to discuss this page?

Visit the Shopify Community

Ready to start selling online with Shopify?

Try it free