Rollouts
A rollout is a scheduled set of changes to your online store's main theme, your checkout and accounts pages, or both. You can apply the changes immediately or schedule them for a specific time, and choose whether to revert them or apply them permanently when the rollout ends.
You can create and manage rollouts from the Markets > Rollouts page in your Shopify admin.
You might create a rollout to do any of the following:
- Prepare seasonal updates, sales, or campaigns in advance, and schedule them to launch at a specific time.
- Test and compare different sets of changes to understand what performs better with your visitors, and review insights and analytics.
- Draft customizations directly on your main theme instead of creating a duplicate theme.
There are two types of rollouts: a launch, which applies your changes to eligible visitors, and an experiment, which compares a treatment against a control so that you can measure their impact before a full launch.
Before you start, review the requirements and considerations for using rollouts, including plan availability and the permissions that your staff need. After a rollout runs, you can review its analytics to compare it to your live store.