Shopify's conversion tracker gives an overview of a customer's previous visits and conversion behaviour leading up to a purchase from your store.
The conversion summary appears on the order details page and includes an overview of:
- the customer's total number of orders from your store
- the customer's total visits to your store in the last 30 days
- the origin of the customer's first visit to your store.
You can also click View conversion details for additional conversion details for that customer:
- the total number of visits the customer has made to your store
- the number of days between the first visit and the most recent visit
- an overview of customer activity, including visits between the first and most recent visit.
View an order's conversion summary
To view an order's conversion summary:
From your Shopify admin, go to Orders.
Click an order number to view its information.
- To view conversion details, click View conversion details.
No conversion summary available
There are instances when the conversion summary details might be unavailable:
The following are possible reasons for an empty conversion summary:
- Apps and private browsers are preventing cookie tracking.
- The order was originally a draft order.
- The order did not come from your online store.
View a customer's visit details
When viewing an order's conversion details, you can drill down to the visit details by clicking View full visit next to the customer's activity:
The customer's visit details can include:
The session referral section provides a general overview of where your customer was referred from, which page they landed on, and the date and time of their visit:
If the order is a referral from a marketing campaign using an integrated marketing app, then it will appear in this section. For example, if you used MailChimp for a promotional email campaign, then you can click View campaign to see which campaign the customer was referred from.
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UTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, https://www.yourstorename.com/?utm_source=emailcampaign). When a customer clicks the link, the tags are sent back to Google Analytics for tracking and reporting purposes.