Include discount codes in your MailChimp newsletter

You can add your discount codes in bulk directly to your MailChimp newsletter using merge tags. Before you begin, you must have the Bulk Discounts app installed in your store and have a MailChimp account.

Generating a coupon code for every customer

  1. Export your customers email addresses from your MailChimp campaign. Follow MailChimp's tutorial. Save the CSV file to your desktop.

  2. From your shop admin, go to the Apps page and click on the Bulk Discounts app.

    Bulk discounts
  3. Create your discount codes with the Bulk Discounts app.

  4. Click the discount ticket icon to view the unique codes:

    Bulk discounts x1
  5. View these codes in the app and click Export as .txt.

    Export as txt btn
  6. Copy the entire list of discounts.

  7. In a spreadsheet program such as Excel or OpenOffice Calc, open the CSV file containing customer email addresses that you downloaded.

  8. In the next available column of the CSV file, (you might have to create a new column), type in a name for your discount. This name is important because you'll use it to create a corresponding tag for the discounts in MailChimp.

    As an example, give your new column the name COUPON.

  9. Paste the list of discount codes that you just copied into the cells below COUPON.

    Csv
  10. Save your Excel file as a CSV file.

  11. Import this file into MailChimp. To learn about importing in MailChimp, follow MailChimps tutorial.

  12. To pull in the COUPON column containing your discount codes, MailChimp needs a merge tag in the following format:

    *|COUPON|*

    If you don't have *|COUPON|* available as a merge tag in MailChimp, you'll need to add it by editing your list merge tags as described here.

Designing your Campaign

In your MailChimp campaign you are going to have to pull the merge tag where you want the coupon code to appear. To access the campaigns area:

New mailchimp lists 1
New mailchimp campaigns 1

Click into your existing campaign or create a new one:

New mailchimp campaigns 2

If you chose to use a plain-text campaign:

  1. Use the Next Step button until you're on the Plain-Text message page:

    New mailchimp next step
  2. Type in the *|COUPON|* merge code in a place you like, along with a message of your choosing.

    New mailchimp coupon 2
  3. Save & Exit

If you chose a "Regular ol' campaign":

  1. Use the Next Step button until you're on the Design page:

    New mailchimp next step
  2. Click the pencil icon to edit the design template

  3. Type in the *|COUPON|* merge code in a place you like, along with a message of your choosing.

    New mailchimp design merge
  4. Save & Close.

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