Product images

Product images are displayed on your online store to let your customers see what your products look like. The images are also used on Shopify POS and other sales channels. The best file type for most product images is JPEG.

The exact way that images appear on your store depends on your online store theme.

After you add images to your store, you can edit the product images by using the photo editor in Shopify.

Image sizes

Your product images can be any size up to 4472 x 4472 px, or 20 megapixels. Product images need to have a file size smaller than 20 MB to be added to Shopify.

High resolution photos will look more polished and professional to your customers. For square product images, a size of 2048 x 2048 px usually looks best.

The first image for each product is known as the featured, or main, image. The featured image is shown on collection pages, the cart page, the checkout page, and your home page.

Add a product image

You can add up to 250 images for a product. When you add a product image, Shopify automatically creates different sizes for use in different areas of your online store theme. For example, a product image's large version might be used on the product detail page, where the customer wants to see the product in detail. The compact version of the same image might be used on the collection templates, where a larger image isn't necessary.

To add an image to a product:

Add alt text to product images

Alt (alternate) text describes an image and is an important part of a product description. If an image can't load for any reason, then alt text is shown instead. It's also used by assistive technology to describe an image to a customer who's visually impaired. Including alt text will boost your website's SEO. Keep your alt text brief, but descriptive.

You can also upload alt text in a CSV file.

To add alt text to an image:

Add an image to a new variant

To add an image to a new variant:

  1. From your Shopify admin, go to Products.

  2. Click the name of the product that you want to edit.

  3. In the Variants section, click Add variant.

  4. While creating the variant, click Choose image on the variant details page.

  5. Select a product image or click Add image to add a new image.

  6. Click Save.

Add images to existing variants

To add an image to an existing variant:

  1. From your Shopify admin, go to Products.

  2. Click the name of the product that you want to edit.

  3. In the Variants section, click the image icon to assign an image to that variant:

    Icon to assign an image
  4. Select a product image or click Add image to upload a new image.

  5. Click Save.

Protect your images

You can't prevent people from saving your on-screen images, but you can use use an app from the Shopify App Store to add a watermark if necessary.

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