Product images

Product images display on your online store, and let your customers see what your product looks like. These images are also used on Shopify POS and other sales channels. The best file type for product images is .jpg.

You can also edit your product images using the photo editor in Shopify.

Add a product image

To add an image to a product:

You can upload up to 250 images for a product. When you upload a product image, Shopify automatically creates different sizes for use in different scenarios. A product image's large version might be used on the product detail page, where the customer would want to see the product in detail. The compact version of the same image might be used on the collection templates, where a larger image might not be necessary.

Add alt text to product images

Alt (alternate) text describes an image and is an important part of a product description. If an image can't load for any reason, then alt text is shown instead. It's also used by assistive technology to describe an image to a user who's visually impaired. Including alt text will also boost your website's SEO. Aim to keep your alt text brief, but descriptive.

To add alt text to an image:

Note

You can also upload ALT text in a CSV file.

Add an image to a new variant

To add an image to a new variant:

  1. From your Shopify admin, click Products (or press G P P):

    Products

  2. Click the name of the product that you want to edit.

  3. In the Variants section, click Add a variant.

  4. While creating a variant, click Choose image on the variant details page.

  5. Select a product image or click Add image to upload a new image.

  6. Click Save.

Add images to existing variants

  1. From your Shopify admin, click Products (or press G P P):

    Products

  2. Click the name of the product you want to edit.

  3. In the Variants section, click the image icon to assign an image to that variant.

    Add image existing variant

  4. Select a product image or click Add image to upload a new image.

  5. Click Save.

Tip

You can also add variant images as a bulk action by selecting multiple variants on the product page.

Image sizes

Your product images can be any size up to 4472px by 4472px, or 20 megapixels. Product images need to have a file size smaller than 20 MB to upload to Shopify.

Higher resolution photos will look more polished and professional to your customers, and we typically suggest 2048px by 2048px as a guideline for square product images.

Tip

For your images to appear the same size on collection pages, they must have a consistent aspect ratio, or height-to-width ratio.

When product images are shown side by side on collection pages, they have different sizes. To make your images appear to be the same size, you need to use the same width to height ratio for all images that you upload to be your featured image.

The first image of each product is known as the featured image. The featured image is not only shown on collection pages, but it is also used on the cart page, checkout page, and on your home page.

Protect your images

You can't prevent people from saving your on-screen images, but you can use use an app from the Shopify App Store to add a watermark if necessary.

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