Optimizing ads with Facebook Pixel

The Facebook Pixel is a piece of JavaScript code from Facebook that you add to your online store. You can use this pixel to retarget, optimize, and track the effectiveness of your advertising campaigns.

Using and understanding the Facebook Pixel can be a bit challenging. You need to have some knowledge of how Facebook and Facebook Ads Manager works. You also need to have a Facebook account, and you need to set up the pixel within Facebook. Then, you need to add the code to your Shopify store. These instructions should help you along the way.

Before you start

Before you try to integrate a Facebook Pixel into Shopify, read the following information from Facebook about its pixel: The Facebook Pixel.

If you have already created a Facebook Pixel, then you'll need your Facebook Pixel ID to get started.

Grow your business

You can hire a Shopify Expert to set up Facebook Pixel and let you focus on other important parts of your business.

Next steps

Click the following links to set up Facebook Pixel:

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