Using Facebook Pixel to measure the success of your advertising

The Facebook Pixel is an analytics tool to help you measure the success of your advertising. When you create a Facebook Pixel, Facebook generates JavaScript code for the Pixel that you can add to your online store. You can use the information that the Facebook Pixel collects to help you to retarget, optimize, and track the effectiveness of your advertising campaigns.

Using and understanding the Facebook Pixel can be a bit challenging. Before you try to add a Facebook Pixel to your store, you can learn more about the Facebook Pixel, conversion tracking, creating custom audiences for your advertising, and troubleshooting from the Facebook Help Center.

If you have already created a Facebook Pixel, then you'll need your Facebook Pixel ID to get started.

Grow your business

You can hire a Shopify Expert to set up Facebook Pixel and let you focus on other important parts of your business.

Next steps

Want to discuss this page?

Visit the Shopify Community

Ready to start selling online with Shopify?

Try it free