Set up Instagram ads

The first time you try to run an ad on Instagram, Kit will prompt you to complete the onboarding steps to set up your Shopify, Facebook, and Instagram accounts:

In order to run Instagram ads, complete Instagram ads onboarding in 4 quick steps here:

  1. Visit the address Kit gives you to start connecting your accounts.

  2. Click the purple numbered box to copy your account ID number:

    Kit onboarding instructions showing an account ID number in a purple box
  3. Click Continue after you've copied your account number. Kit will open Facebook's Business Manager for your store's Facebook page.

  4. Click Add New Ad Account, then click Claim an Ad Account:

    Facebook Business Manager menu, showing 'Claim an Ad Account' button
  5. Paste the account ID number that you copied into the Ad account ID box, then check the I understand that... box.

    The 'Claim an Ad Account' dialog of Facebook Business Manager
  6. Click Claim Ad Account.

  7. In the Business Manager's left menu, click Instagram Accounts:

    Click 'Instagram Accounts' in the Business Manager's left menu
  8. Click Claim New Instagram Account.

  9. Enter the username and password for your Instagram account, then click Next:

    Log in to Instagram in the Business Manager
  10. Choose which ad account(s) you'd like to use with Instagram. If you have only one ad account, then select that one and click Next.

  11. Click Done to finish connecting your Instagram account.


Personal ad accounts can't be claimed

You might get an error on Facebook when setting up your Instagram account:

This personal ad account can't be claimed because there hasn't been any activity on it. Please create a new ad account in Business Manager instead.

To fix this error, you'll need to create your own ad account using Facebook's Business Manager:

  1. Log in to Facebook Business Manager.

  2. In Business Manager's top menu, click Add New, then click Ad Accounts:

    Click 'Ad Accounts' in Facebook Business Manager
  3. In the Create New Ad Account dialog, fill out the form to create a new ad account. Use something that you'll remember for the Ad account name:

    Facebook Business Manager's 'Create New Ad Account' dialog
  4. Click Create Ad Account to finish creating the account.

  5. In the Ad Account Created dialog, click Payment Methods:

    Facebook Business Manager's 'Ad Account Created' dialog
  6. Connect your Instagram account.

  7. In Facebook's top menu, click the menu icon ( ), then click Business Manager Settings.

  8. On the Business Manager Settings page, click Instagram Accounts in the left menu.

  9. Under Instagram Accounts, click the name of the Instagram account you just connected.

  10. Next to the account name headline, click Assign Ad Accounts.

  11. Click the name of the ad account that you manually created earlier, then click Save Changes.

  12. Finally, you must contact the Kit team to set your new ad account as the primary ad account for Kit. Visit, click the speech bubble icon at the bottom right of any page, and click New Conversation.

  13. In your message, say that you'd like to set your primary ad account to the one you just made:

    Hi, can you please help me change my primary ad account to the new account I just created?

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