Sales events and promotions

In this section, learn how to run promotions, prepare for high-demand sales periods, and engage customers through direct shopping experiences.

Planning for seasonal and flash sales

Seasonal sale periods such as Black Friday and Cyber Monday (BFCM), and short-window flash sales, both require advance preparation to run smoothly. Refer to Preparing for seasonal sales for guidance on planning promotions and managing customer service during peak periods, and Flash sales for technical recommendations when expecting a high volume of checkouts in a short time.

Managing high-demand periods

Periods of increased demand can affect your store's operations, from inventory to order processing and fulfillment. Refer to Managing increased sales for strategies on handling elevated order volumes and keeping customers informed.

Engaging customers directly

You can stay connected with customers who can't visit your store in person through live and video-based shopping experiences. Refer to Remote shopping experiences for guidance on virtual appointments, live social media broadcasts, and short product videos.