Facebook Pixel

You can use Facebook Pixel to retarget, optimize, and track the effectiveness of your advertising campaigns. With Facebook Pixel you can create Custom Audiences, focus on Custom Conversions, and get more specific with Facebook Pixel's standard events.

If you have already created your Facebook Pixel, then you only need your Facebook Pixel ID to get started.


If you want to integrate your Facebook Pixel account and your Shopify store, then you will have to remove any existing Facebook Pixel code you have entered in the Additional content & scripts section, or that you might have added to your store's pages before doing the integration.

New Facebook pixel popup

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