Traffic report

If you are on the Shopify plan or higher, then you can access reports about your visitor traffic from the Reports page in your Shopify admin.

All Traffic reports let you see information about your visitors such as what type of device they are using to access your website, where they are located in the world, and what page in your store they initially start on. You will be able to see the number of visitors you get (number of visits from a unique IP address) as well as the number of sessions (the number of times a user visits to your website from that IP address) in each of the reports.

Traffic reports are different from the Gross sales by traffic referrer source report and the Sales by traffic referrer source reports because they do not show converted sales or the amount of orders — just visitors to your website. The traffic report will only retain information for the last ninety days.

If your online store has a theme that has a search bar (for example, Boundless or Minimal), then you can see what terms your visitors are using to search for products in your store in the Top product searches report. You can also see the search terms that don't give any results in the Top product searches with no results report.

Using the Traffic report

You can drill-down based on a specific device, location, or page and see a further breakdown of what your visitors are using and where they are coming from.

The Traffic section contains a number of different reports with information about your online visitors:

For more advanced visitor and traffic analytics, you can also set up and use Google Analytics. It provides more detailed traffic and marketing data for your store, and it's free. Learn more about setting up Google Analytics in your Shopify store.

Visitors by referrer

The Visitors by referrer report shows you whether your visitors are coming to your store directly, from search, or by a referral.

You can see this breakdown in your channel overview reports regardless of what Shopify pricing plan you are on. If you are on the Shopify plan or higher, then you can see a more detailed view of where your visitors are coming from by generating a Visitors by referrer report:

Sample visitors by referrer report

Did you know?

You can click on one of the referrer sources to see a drill-down of visitor traffic by referrer site.

Visitors by device

The Visitors by device report shows you the type of device that your visitors used to access your website:

Sample visitors by device report

You can see this breakdown from your Online Store channel Overview page regardless of what Shopify pricing plan you are on.

Visitors by device drill down

Visitors by location

The Visitors by location report shows you the countries from which visitors are accessing your website:

Sample visitors by location report

Did you know?

You can click on one of the countries to see a drill-down of visitor traffic by region.

Visitors by landing page

The Visitors by landing page report shows you the page in your store on which the visitor first arrived:

Sample visitors by landing page report

You can see this breakdown from your Online Store channel Overview page regardless of what Shopify pricing plan you are on.

Did you know?

You can click on one of the landing pages, for example, the Collection page, to see a drill-down of visitor traffic by specific collection.

Visitors by UTM campaign

The Visitors by UTM campaign report shows you the number of visitors during a UTM campaign:

Sample visitors by utm campaign report

Did you know?

You can click on one of the campaigns to see a drill-down visitor traffic by marketing campaign term.

Top product searches

The Top product searches report shows you a breakdown of the search terms that your customers used to search for a product in your store.

Note

To see data in this report, you need to have a theme that has a search bar. Some examples of themes with search bars include Boundless and Minimal. You can visit the Shopify Themes Store to see more themes.

You can see the specific term that the customer used to search your store in the Original query column:

Top product searches report

This information can help you understand specific words that customers are using when they are looking for something in your store. You can then adjust your product titles and descriptions to make sure your customers are able to find what they are looking for quickly.

Top product searches with no results

The Top product searches with no results report shows you a breakdown of the search terms that your customers used to search for a product in your store that didn't give them any results.

Note

To see data in this report, you need to have a theme that has a search bar. Some examples of themes with search bars include Boundless and Minimal. You can visit the Shopify Themes Store to see more themes.

You can see the specific term that the customer used to search your store in the Original query column:

Top product searches with no results report

This information can help you understand specific words that customers are using when they are looking for something in your store. You can then adjust your product titles and descriptions to make sure your customers are able to find what they are looking for quickly.

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