Activating the Messenger channel

After you’ve confirmed your store’s eligibility for the Messenger channel, you can add it to the Sales channels page in your Shopify admin.


If your Facebook page is unpublished, then customers might be able to begin Messenger conversations with your online store, but you will not be able to respond. Make sure you publish your Facebook page before you activate the Messenger sales channel.

To add the Messenger channel:

  1. After you've reviewed the terms of service, click Connect account:

    Connect account

  2. Give Shopify permission to view your public profile:

    Public profile

  3. Give Shopify permission to manage your Pages and send messages from Pages you manage:

    Manage pages

  4. In the Facebook page section, select the Facebook page that you want to connect to the Messenger channel, and then click Connect page:

    Connect page

After you confirm your Facebook account, the Messenger channel is ready to use. When the Messenger channel is active:

  • You can display Message Us buttons on your online store. These buttons are disabled by default. You can enable and customize the Message Us buttons from the Messenger channel's Customizations page in Shopify.
  • Customers can sign up for Messenger updates on your checkout page.
  • You can publish your products on the Messenger sales channel, and customers who message your store can buy your products without leaving the chat.

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