Posting products on Facebook

All products that you make visible to the Facebook sales channel appear on the Shop tab of your Facebook page. You can publish entire collections of products to your Facebook page, create special collections just for Facebook, or hide individual products from being shown on Facebook.

Show your collections on Facebook

To display collections and products on your Facebook page's Shop tab, you need to make them visible to the Facebook sales channel. You can do this from the Collections listing of your Shopify admin.

To make your collections visible on Facebook:

  1. From your Shopify admin, click Products, then click Collections (or press G P C):

    Click Products then Collections

  2. Click the name of the collection that you want to show on your Facebook Shop tab.

  3. In the Visibility section of the collection page, click Facebook to make the collection visible to the Facebook sales channel.

    Click Facebook in Visibility section
  4. Click Save to save your change to the collection.

Repeat these steps for any other collections that you want to show on your Facebook Shop tab.

Note

The featured collection banner in your Facebook shop is limited to displaying the first 10 products of your collection.

Product requirements

To appear on Facebook, a product must meet a few requirements:

Note

If the Shop tap isn't appearing on your Facebook page, then make sure that there are no errors on the Facebook sales channel's Account page in your Shopify admin.

Change product details

Active products on Facebook update automatically to reflect any changes that you make to product details in your Shopify admin. If you want to change a product's image, title, or price as it appears on Facebook, you can edit the product directly from the Products page of your Shopify admin.

Note

Facebook formats product images to fit into a square. If your product images are portrait or landscape, they will get cut off in your Facebook shop.

Hide products

If you don't want a collection or product to appear on your Facebook page, you can change its visibility from your Shopify admin.

To hide a collection:

  1. From your Shopify admin, click Products, then click Collections (or press G P C):

    Click Products then Collections

  2. Click the name of the collection that you want to hide from Facebook.

  3. In the Visibility section of the collection page, click Facebook to uncheck the box and hide the collection from the Facebook sales channel.

    Deselect Facebook in Visibility section
  4. Click Save to save your change to the collection.

To hide a product:

  1. From your Shopify admin, click Products, then click Collections (or press G P C):

    Click Products then Collections

  2. Click the name of the product that you want to hide from Facebook.

  3. In the Visibility section of the product page, click Facebook to uncheck the box and hide the product from the Facebook sales channel.

    Deselect Facebook in Visibility section

    The product will be hidden even if it is included in any collections that are shown on your Facebook page.

  4. Click Save to save your change to the product.

Grow your business

Looking for ways to grow your Shopify business on Facebook? Our Facebook Marketing Guides are a great place to start.

Want to discuss this page?

Visit the Shopify Community

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