Posting products on Facebook

Products that you make visible to the Facebook sales channel appear on the Shop tab of your Facebook page. After you've activated the Facebook sales channel in your Shopify admin, you can publish entire collections of products to your Facebook page, create special collections just for Facebook, or hide individual products from being shown on Facebook.

Note

If the Shop tab isn't appearing on your Facebook page, then make sure that there are no errors on the Facebook sales channel Account page in your Shopify admin.

Make your collections visible to Facebook

To display collections and products on your Facebook page's Shop tab, you need to make them visible to the Facebook sales channel. You can do this from the Collections listing of your Shopify admin.

To make your collections visible on Facebook:

  1. From your Shopify admin, click Products, then click Collections (or press G P C):

    Click Products then Collections

  2. Click the name of the collection that you want to show on your Facebook Shop tab.

  3. In the Visibility section of the collection page, check Facebook to make the collection visible to the Facebook sales channel.

    Click Facebook in Visibility section
  4. Click Save to save your change to the collection.

Repeat these steps for any other collections that you want to show on your Facebook Shop tab. The featured collection banner on your Facebook Shop tab will display the first 10 products of that collection.

Publish products to Facebook

You can view the products that are visible to Facebook on the Publishing page of the Facebook sales channel in your Shopify admin. The Publishing page also shows a list of errors that may prevent a product from being displayed on your Facebook page.

To appear on Facebook, a product must meet a few requirements:

Note

Facebook formats product images to fit into a square. If your product images are portrait or landscape, they will get cut off in your Facebook shop.

Change product details

If you make any changes to product details in your Shopify admin, then those products will be automatically updated on your Facebook page. You can change a product's image, title, or price as it appears on Facebook by editing the product directly from the Products page of your Shopify admin.

Hide products and collections from Facebook

If you don't want a collection or product to appear on your Facebook page, then you can change its visibility in your Shopify admin:

  1. From your Shopify admin, click Products, then click Collections (or press G P C):

    Click Products then Collections

  2. Click the name of the product or collection that you want to hide from Facebook.

  3. In the Visibility section of the product or collection page, uncheck Facebook to hide the collection from the Facebook sales channel.

    Deselect Facebook in Visibility section
  4. Click Save to save your change to the product or collection.

    Note

    You might see products in your Facebook store that you have hidden or deleted in your Shopify admin.  These products are not visible to customers.  They are visible only to the owner of the Facebook page.  
    

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