Publishing products on Facebook

After you have set up the Facebook sales channel and Facebook has activated the Shop tab on your Facebook page, you can publish product collections to Facebook, create special collections just for Facebook, or hide individual products from being shown on Facebook.

Products that you make visible to the Facebook sales channel appear on the Shop tab of your Facebook page. You can publish products to the channel in Shopify, and any changes you make to products are automatically updated on Facebook. Although you might see your products appear on the Shop tab before Facebook has verified your information, customers will not be able to see your products until the setup process is complete. Make sure that you review Facebook's commerce merchant agreement including the Commerce Policy detailing which products are prohibited for sale on Facebook before you begin selling on Facebook.

You can also share your products on Facebook without selling on Facebook.

Product requirements

To appear on Facebook, a product must meet a few requirements:

Publish products to Facebook

You can view the products that are visible to Facebook on the Publishing page of the Facebook sales channel in your Shopify admin. The Publishing page also shows a list of errors that might prevent a product from being displayed on your Facebook page.

To publish a product to Facebook, add it to a collection that is visible to the Facebook sales channel. You can create a manual collection specifically for Facebook to control what products display on your Facebook Shop tab.

Note

Facebook formats product images to fit into a square. If your product images are portrait or landscape, they will be cropped in your Facebook shop. You can crop your images into squares if you want to be sure that they display on Facebook properly.

Change product details

If you make any changes to product details in your Shopify admin, then those products will be automatically updated on your Facebook page. You can change how a product's image, title, or price is displayed on Facebook by editing the product directly from the Products page of your Shopify admin. You will see your changes appear on Facebook after they synchronize, which usually takes a few minutes.

Make your collections visible to Facebook

To display a collection on your Facebook page's Shop tab, you need to make it visible to the Facebook sales channel:

  1. From your Shopify admin, click Products, and then click Collections.

  2. Click the name of the collection that you want to show on your Facebook Shop tab.

  3. On the Sales channels section of the collection page, click Manage.

  4. In the Manage sales channels visibility dialog, check the box beside Facebook, then click Done.

    Click Facebook in Visibility section
  5. Click Save to save your change to the collection.

Repeat these steps for any other collections that you want to show on your Facebook Shop tab. The featured collection banner on your Facebook Shop tab will display the first 10 products of that collection.

Hide products and collections from Facebook

To hide a product or a collection from Facebook:

  1. From your Shopify admin, click Products, and then click Collections.

  2. Click the name of the collection or product that you want to hide from your Facebook Shop tab.

  3. On the Sales channels section of the collection or product details page, click Manage.

  4. In the Manage sales channels visibility dialog, uncheck the box beside Facebook, then click Done.

    Unclick Facebook in Visibility section
  5. Click Save.

Note

When you make a collection visible to the Facebook sales channel, Facebook uses it to build a new product catalog for the Shop tab. When you hide or delete a product in Shopify, you might still see it in Facebook. In this case, it is visible only to the owner of the Facebook page, and customers can't see it. You can delete products in Facebook to remove them from the product catalog.

Want to discuss this page?

Visit the Shopify Community

Ready to start selling online with Shopify?

Try it free