Google Shopping

Shopify's Google Shopping channel syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can then update your Google product listings directly from your Shopify admin. After you've synced with the Google Merchant Center, you can use Google Adwords to create marketing campaigns for your products on Google Shopping.

Store requirements

The most important part of preparing for Google Shopping is making sure that your online store meets the Google Merchant Center requirements.

During setup, Shopify's Google Shopping channel provides a checklist to help you meet all the requirements. You can click the link beside a requirement to go to the page where you can complete the associated tasks. The following tasks are required to use the Google Shopping channel:

  • List your contact information on your store website.
  • Enable the Shopify online store sales channel.
  • Remove the password from your store.
  • Create a Refund Policy.
  • Create Terms of Service.
  • Add the United States to your shipping zones.
  • Uninstall the Google Shopping app.
  • Add a valid payment provider.

After you've completed all the required tasks, you'll be asked to log into your Google account to sync you Shopify store with the Google Merchant Center.

Adding your contact information

The Google Merchant Center has strict guidelines for displaying your contact information on your customer-facing website. If you already have a contact page set up on your site, then make sure that at least two of the following pieces of information about your business are visible to your customers:

  • physical address
  • phone number
  • email address

If you don't have this information readily available on your store and you are unsure of where to display this information, then see Pages to find out how to add an About us page to you store.

Migrating from the Google Shopping app to the Google Shopping channel

The Google Shopping channel replaces the Google Shopping app. You can get the Google Shopping channel from the Shopify App store.

During setup, sign in with the email address associated with the Google Merchant Center account you used for the Google Shopping app. To verify that you have used the same Google Merchant Center account, make note of your Google Merchant ID on the Google Shopping app's Settings page. After your have installed the Google Shopping channel, the Google Merchant ID should match.

If you've used the Google Shopping app to create a product feed for a Google Adwords campaign, or if you've manually imported a CSV file with your products into the Google Merchant Center, then these products will be deleted and replaced when you do a product sync with the Google Shopping channel. For more information about managing which products are synced with the Google Shopping channel, see Syncing your products.

If you've used the Google Shopping app in the past but don't meet the requirements for the Google Shopping channel, then check back for future updates that make the Google Shopping available for store that use currencies other than USD and that ship outside the United States.

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