Advanced publishing

After you've written some posts, you can publish and unpublish several posts at once using bulk actions. If you have an existing blog with WordPress, Tumblr, or Blogger, you can link to that blog for your customers to access through your Shopify store.


If your blog doesn't appear on your website, then add a link to it in your online store's navigation.

Publish blog posts in bulk

If you don't want to publish your posts right away, then you can create posts and publish them at a later date.

  1. On the Blog posts page, select the checkbox next to the blog posts that you want to publish in bulk.

  2. Click Bulk actions:

    Blog bulk actions

  3. Select Publish selected blog posts:

    Blog bulk publish

Your blog posts should now be visible on your website's blog page.

Unpublish blog posts in bulk

If you want to remove multiple old posts from your blog, then you can unpublish the posts in bulk:

  1. On the Blog posts page, select the checkbox next to the blog posts that you want to unpublish in bulk.

  2. Click Bulk actions:

    Blog bulk actions unpublish

  3. Select Unpublish selected blog posts:

    Blog bulk unpublish

Your blog posts should now be removed from your website's blog page.

Recent posts not showing

If you don't see your recent blog posts, it's possible that you renamed your blog and accidentally edited your blog's handle.

Your theme will pull the latest blog posts from the "News" blog that was created when you signed up. The way your theme finds that blog is by looking for a blog that has a Handle/Permalink set to "news".

  1. Click ... and then select Manage blogs:

    Manage blogs2

  2. Click the blog title that you want to edit.

  3. Click Edit website SEO in the Search engine listing preview section:

    Edit website seo

  4. Under URL & Handle, change your blog handle to news:

    Blog url handle


    The handle must be set to "news" despite your blog's title.

  5. Click Save.

Your blog's RSS feed

You don't need to manually create RSS feeds of your blog pages. Shopify automatically produces an RSS feed for every blog you create, which lets your readers easily subscribe to it and receive notifications when you publish a new post. The feed name is always created with the same format, namely the URL of the blog page with .atom appended. For example,

This means, for example, that the page for a blog called "News" has as the accompanying RSS feed URL.

If your customers want to add your blog feeds to their preferred feed reader, then they need to:

  1. Paste the blog URL into their feed reader.

  2. Append .atom to the end of the URL.

Allow customers to subscribe to your blog feed with FeedBurner

You can offer your customers automatic subscription to your blogs from your website by integrating Feedburner. FeedBurner is a service that offers a feed of your blog content to your customers.


Google has stopped supporting FeedBurner. To access the help forum, visit the FeedBurner Help Group.

To integrate FeedBurner into your site:

  1. Click ... and then select Manage blogs:

    Manage blogs3
  2. Click the blog that you'd like to promote using FeedBurner.

  3. In the Search engine description section, copy your blog's URL:

    Category page

  4. Go to FeedBurner.

  5. Paste your blog's URL in the text field, then click Next:

    Feedburner 1


    If your feed fails to burn at this point, add .atom to the end of your blog URL, for example,

  6. Copy the Feed Address, then click Next.

  7. In the Shopify admin, find the FeedBurner URL section, and select an option from the drop-down menu. In the text box, paste the feed address:

    Feedburner address

  8. Click Save.

All incoming subscribers are now redirected to FeedBurner.

If you run a blog on a third-party platform, then it's quick and easy to link to your current blog from your store. Shopify can support a link to popular blog platforms such as WordPress, Tumblr, and Blogger.


You can also import a WordPress blog, using the free WordPress Importer app. The WordPress Importer is an app that will copy WordPress posts with images and tags, comments and pages into your Shopify store.

To link to a blog from one of these platforms:

  1. Find the menu for the Main Menu navigation and click Edit menu:

    Integrate 1
  2. When you first set up your store, Shopify creates a Blog link in your Main Menu, and links it to your default Shopify blog. Look for this Blog link in the menu now:

    Integrate 2
  3. Next to the Blog link, change the Link drop-down menu to Web Address.

  4. In the text field, enter the URL for your blog.

  5. Click Save menu. The Blog link on your store's navigation will now link to your external blog.


Make sure that you link from your blog back to your Shopify store as well. Your blog platform should have instructions on how to link to an external website, which you can use to link back to your Shopify store.

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