Your Shopify online store comes with a built-in blogging engine. Blogging is a great way to build your audience and generate more traffic and sales for your business. Blog posts drive traffic to your site by improving SEO, they let you tell stories that convert visitors into customers, and they increase customer engagement. Setting up a blog can help you build a community around your products and your brand.

Blog overview

Grow your business

Learn more about how a blog can help you grow your business. Get some inspiration for your store's blog by visiting the Shopify Blog.

Add a new blog

Your online store has a default blog called News. You can keep this blog, or you can create your own with a custom name.

To add a new blog:

  1. Click Manage blogs.

  2. Click Add blog.

  3. Give your blog a title, and then select how you want to manage comments.

  4. Click Save blog.

Now that you've created your blog, you can add your blog to your main navigation menu.

Edit a blog name

You can change the name of a blog by editing its details in Shopify:

  1. Click Manage blogs.

  2. Click the name of the blog to edit.

  3. On the Edit blog page, enter the new name you want for your blog in the Title field.

  4. Click Save.

Edit the search engine listing for a blog

You can edit the text that appears in search engine results for a blog. Use a descriptive title and description to help new customers find your online store and convince them to click the link. Learn more about search engine optimization.

You can preview your blog's search engine listing and make changes to help new customers discover your online store:

  1. Click Manage blogs.

  2. Click the name of the blog to edit.

  3. In the Search engine listing preview section, click Edit website SEO:

    Edit website SEO button
  4. In the Page title field, enter a descriptive title. This title will display as a link in search engine results. You can enter up to 55 characters in the title.

  5. Enter a description for the search engine listing. Make sure to include relevant keywords to help new customers find your link, and to include your business name. You can enter up to 160 characters in the description.

  6. In the URL and handle section, you can edit the web address. In most cases, you won't need to make changes to the web address. If you do make changes, then make sure that you set up URL redirects from the old web address. The URL can't contain any spaces. Handles are used in theme design.

  7. Click Save.

Change a blog's web address

You can change the web address of your blog in the Search engine listing preview section of the Edit blog page. When you create a blog, a URL and handle are automatically generated. You might want to change or shorten the web address, but in most cases you can leave the default alone.

To change a blog's web address:

  1. On the Edit blog page, click Edit website SEO to open the Search engine listing preview:

    Edit website seo

  2. In the Search engine listing preview, edit the URL and handle field.

  3. If you want the old blog URLs to redirect customers to the new URLs, then leave the options for redirects checked.

  4. Click Save.

You can add a link in your online store navigation to a blog hosted on a third-party platform such as WordPress, Tumblr, and Blogger. The link can appear in your main navigation or within a menu, depending on what you choose. You can set up menus and links in the Navigation area of Shopify.

To link to a blog from one of these platforms:

  1. Click the name of the menu where you want to add the link.

  2. Click Add menu item, or choose an existing menu item to edit.

  3. Enter the link name, for example Blog.

  4. In the drop-down menu beside the link name, select Web address, and then paste a link to your blog.

  5. Click Save menu.

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