Increasing traffic and reach

After you set up your online store, add a product, and choose your settings, the most important next step is increasing traffic to your online store. Try these tools to help customers discover your business online, see how customers are interacting with your online store, and market your products.


Shopify support can't help you set up third-party services, like social media accounts or advertising. Instead, contact the help center for the service you are trying to use.

Use Google Analytics to understand traffic to your online store

Google Analytics is a powerful tool you can use to see how customers are interacting with your online store. To get started, set up Google Analytics, and learn more about Google Analytics on the Shopify blog.

Optimize your online store for search engines

You can use Search Engine Optimization (SEO) to get your store to show as a top result on Google and other search engines. Search engines are getting better at determining if the content they are indexing is reliable based on how well it demonstrates the purpose of the site. Using SEO best practices when writing content for your online store tells search engines what you are all about, so your content will show up in relevant search results. Learn more about SEO.

Blog about your business

When you post about your business and products on a blog, you are increasing your web presence. This helps search engines to find your site. Learn more about adding a blog to your Shopify online store.

If you already have an audience online and want to start selling there, then use the Buy Button sales channel to add your Shopify products to blog posts on other platforms.

Set up an email marketing campaign

Email marketing lets you build relationships with your customers. Email marketing is part of what is called "permission marketing," because you have to ask permission to use a customer's email address for this purpose. Although this means you will have a smaller audience for the emails you send out, customers who allow marketing from your business are often your brand champions.

To make email marketing easier, you can connect your Shopify account to an app associated with a third-party service, such as MailChimp.

You can also customize your theme to add a third-party email signup form to your online store.

Learn more about email marketing on the Shopify blog.

Share on social media

When customers visit your online store, they can share products and blog posts to their social media accounts. You can use the same method to share on Facebook, Pinterest, Google+, or Twitter.

A list of sharing buttons appears on the product details page for each product that is visible to your online store:

Share product

When you click one of the buttons, it opens a dialog where you can log into an account and share the product. This is what the Facebook dialog looks like, for example:

Share facebook

You can also share products on Facebook from your Shopify admin.

Share blog posts on social media

To get the most out of social media, you need to do more than share your products. Create and share blog content that will be relevant to your customers to build brand loyalty and encourage customers to talk about your business.

Sharing buttons appear on published blog posts:

Share blog

Grow your business

Sell your Shopify products directly on Facebook and Pinterest.

Pay for online advertising

You can use online advertising to feature your products, like Google AdWords, Facebook Ads, Instagram Ads, or Pinterest Promoted Pins.

You can track and manage advertising in your Shopify admin with the following integrations:

  • Hire Kit to manage Facebook and Instagram campaigns.

  • Add a Facebook Pixel to optimize and track your Facebook Ad campaigns.

  • Create a Pinterest Tag to track conversions and help you decide which Pins to promote.

  • Try Google AdWords with a promotional credit (available to most new merchants).

Some themes come with social media buttons, so you can easily direct customers to your accounts. You can search for social media in the Theme Store to see themes with this feature.

Shopify themes that include social media buttons:

Add more social media features

To add other social media features to your online store, search for an app on the Shopify App Store that does what you need, or customize your theme code. Some common theme customizations to add social media features to your online store include:

Grow your business

Learn more about driving traffic to your online store on the Shopify blog.

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