Setting your online store preferences

You can edit the title and meta description of your online store, add tracking codes, or enable a password page or checkout protection on the Preferences page.

Edit the title and meta description

You can set the page title and meta description for your online store home page. These will display in search engine results. Use descriptive text and keywords to improve the search engine ranking for your online store. Learn more about search engine optimization.

To set the title and meta description of the home page of your online store in Shopify:

  1. From your Shopify admin, go to Online Store > Preferences.

  2. Enter a title and meta description for your store, following SEO best practices.

  3. Click Save.

Adding tracking codes

You can track visitors to your store with Google Analytics, and you can use Facebook Pixel to help you create ad campaigns for new customers. On the Preferences page, you can add your Google Analytics and Facebook Pixel account information so that your online store will keep track of the relevant data.

Learn more about setting up Google Analytics.

Learn more about setting up Facebook Pixel.

Enable or disable the password page

Before you launch your online store, customers will not be able to access your website to view your products. Instead, they will see your password page. The password page is a single page banner that gives customers information about the status of your store. In your password page message, you can include information about your store's expected launch date, the kinds of products that you will sell, recent media coverage, or details about an upcoming sale. There is an email field that customers can use if they want to receive newsletters from your store in the future.

When you open an online store with Shopify, your password page is enabled by default.

To enable or disable your password page:

  1. From your Shopify admin, go to Online Store > Preferences.

  2. In the Password page section, check or uncheck Enable password page:

    Password page section
  3. If you are enabling the password page, then enter a password and the message for customers.

  4. Click Save.

Enable reCaptcha for checkout protection

Shopify Plus

Enabling Google reCaptcha challenges at checkout is available on Shopify Plus plans, only. To learn more about this feature and reCaptcha, see Editing the checkout form options.

Want to discuss this page?

Visit the Shopify Community

Ready to start selling online with Shopify?

Try it free