Adding the Pinterest channel

To activate the Pinterest sales channel, you need to add it in your Shopify admin, and connect it to your Pinterest for Business account. When you have activated the sales channel, Pinterest reviews your online store to make sure it meets the guidelines set out in their Advertising Rules. When your store is approved, Pins with links to approved products from your Shopify online store will feature buyable buttons so customers can buy them on Pinterest.

Confirm your store's eligibility

To activate the Pinterest sales channel, you need to have a Pinterest business account and be on the Shopify Basic plan or higher. You also need to use the Online Store sales channel.

To be eligible for the Pinterest sales channel, your Shopify online store needs to:

If your online store meets the eligibility requirements, you might also need to update your online store settings so that your Pinterest account can connect with Shopify. Make sure that:

Pinterest Advertising Rules

Pinterest sets out detailed Advertising Rules to make sure your customers have a great experience using Buyable Pins. Only products that meet Pinterest's Advertising rules will be approved for Buyable Pins, but you can change the product visibility for ineligible products if you don't want to sell them on Pinterest.

If your online store isn't approved by Pinterest, you can view errors in the Pinterest sales channel, make the required changes to your settings, and then contact Pinterest to re-apply.

Tip

If you don't have a Pinterest business account, you need to create one or convert your personal account to a business account before you can continue.

Add the Pinterest sales channel

After you've confirmed your online store's eligibility, you can add the Pinterest sales channel in your Shopify admin and begin the approval process:

Connect your Pinterest business account

After you've added the Pinterest sales channel in your Shopify admin, you need to connect it with your Pinterest business account. Your Pinterest account allows you to Pin your products with Rich Pins. The Pinterest sales channel enables Rich Pins for approved products to be turned into Buyable Pins on Pinterest.

To connect your Pinterest business account to Shopify:

  1. Click Connect your account.
  2. From the Account page, click Connect to Pinterest.
  3. If you are logged into your Pinterest account, then click Authorize App. Otherwise, enter your login information, then click Authorize App.

Tip

Your online store needs to be be reviewed and approved by Pinterest before your products can be used in Buyable Pins. The approval process can take a few days, and you can see your status in your Shopify admin. If your store isn't approved, then contact Pinterest to learn more.

Identify Pinterest sales in your Shopify admin

To view a list of your Pinterest sales:

  1. From your Shopify admin, click Orders (or press G O):

    Orders
  2. In the Filter orders drop-down menu, choose Sales channel and Pinterest.

  3. Click Add filter.

  4. From the Orders page, click the order number of the order you want to view. Each order placed directly through Pinterest is flagged in the Order Details area on the order's page.

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