Best practices for your products for Pinterest

Following the product requirements ensures your products are eligible to appear on Pinterest. You can do more to make sure that they get good exposure.

Use keywords in your product titles and descriptions

Using keywords in your product titles, descriptions, tags, and image fields is an easy way to make sure your products are discovered on Pinterest. Try including references to:

  • material
  • color
  • pattern
  • brand

Start by making sure the title, description, tags and image fields reflect how people search for your product.

Pinterest filters products based on their titles. There are a few things you can do to keep your products from being blocked. Make sure that you:

  • Save any promotional language about sales or shipping for somewhere else on your online store. For example, if your product's title includes phrases like "free shipping" or "buy one, get one free" it will be blocked.

  • Avoid any references to items or categories that are prohibited in Pinterest's Advertising Rules (like alcohol, drugs, and firearms). For example, if your product's title includes phrases like "champagne-colored" or "tobacco flavor" it will be blocked, even though you probably aren't actually selling champagne (alcohol) or tobacco (drugs). If you sell products whose titles can't easily be changed to meet Pinterest's Advertising Rules, you can update their channel visibility settings so that they won't appear on the Pinterest sales channel.

  • Avoid excessive capitalization and symbols in your product titles.

In some cases, you might need to change a product's title before the product is eligible to be a Buyable Pin.

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