Customer experience

After the Pinterest sales channel is activated, customers on Pinterest can use a button on Buyable Pins to buy products from your online store.

The Pinterest sales channel turns all existing Rich Pins of your approved Shopify products into Buyable Pins. You can create new Pinterest boards from your Pinterest account to feature your products.

Pinterest users can create or discover Pins for your approved products in the same ways as any other Pins on Pinterest. Customers using Pinterest can purchase products featured in Buyable Pins directly on Pinterest.

Purchases through Buyable Pins are limited in a few ways:

  • your customers can't use promo codes, loyalty programs, or gift cards for purchases on Pinterest
  • your customers can't buy multiple products or multiple variants (like sizes and colors) of the same product in a single order (but they can buy multiple quantities of a single product with the same variant option).

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