Customer experience

After you've set up the Pinterest sales channel in your Shopify admin, customers using Pinterest will see a Buy it! button on Pins for eligible products from your online store:

Buyable pin example

The Pinterest sales channel turns all existing Rich Pins of your eligible products into Buyable Pins. You can display collections of your own product Pins by creating new boards from your Pinterest account.

Pinterest users can create or discover Pins for your eligible products in the same ways as any other Pins on Pinterest. Customers using Pinterest can purchase products featured on Buyable Pins directly on Pinterest without being redirected to the checkout page from your Shopify store.

Purchases through Buyable Pins are limited in a few ways:

  • your customers can't use promo codes, loyalty programs, or gift cards for purchases on Pinterest
  • your customers can't buy multiple products or multiple variants (like sizes and colors) of the same product in a single order (but they can buy multiple quantities of a single product with the same variant option).

Identifying Pinterest sales in Shopify

To view a list of your Pinterest sales:

  1. From your Shopify admin, click Orders (or press G O):

  2. In the Filter orders drop-down menu, choose Sales channel and Pinterest.

  3. Click Add filter.

  4. From the Orders page, click the order number of the order you want to view. Each order placed directly through Pinterest is flagged in the Order Details area on the order's page.

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