Wholesale customers

A wholesale customer is any customer who has at least one price list assigned to them. You create wholesale orders for these customers using your Shopify admin. Wheras a wholesale store customer is a wholesale customer who can also log into your wholesale store and create their own orders.

Customize your wholesale customers

A list of your wholesale customers is available on the Accounts page in the Wholesale channel.

Click a customer name to view details about their wholesale account page. From this page, you can perform the following tasks for a customer:

Wholesale store accounts vs online store accounts

Your wholesale store is password-protected, so no one (including the Shopify account owner) can access it without a wholesale store account. A wholesale store account is different from an online store account. A customer can't log into the wholesale store using their online store user name and password. A customer can have both an online store account and a wholesale store account.

A customer can have both an online store account and a wholesale store account.

You can find information about an online store customer on their customer page. This page does not contain any information about the customer's wholesale store account. For example, this customer does not have an online store account:
Customer does not have an online store account.

You can find information about a wholesale customer, such as their price lists and if they have a wholesale store account, on the Accounts page in the Wholesale channel. To look up a customer's wholesale prices, see Look up wholesale prices.

To create a wholesale account or a wholesale store acccount, see Create wholesale accounts.

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