Adding a newsletter signup

Adding a newsletter signup to your online store lets you collect customer email addresses that you can use for email marketing campaigns. You can learn more about email marketing on the Shopify blog.

A newsletter signup form on an online store

Although you can't email customers through your Shopify admin, you can use a Shopify app to send promotional emails. Email marketing apps usually work by syncing your Shopify customer data with a third-party email marketing service. You can search the Shopify App store for apps related to email marketing. After you choose an app, follow the app's instructions to send newsletters to the email addresses that you collect through the newsletter signup.

Set up an email marketing campaign

Follow these steps to set up an email marketing campaign:

  1. Add a newsletter signup section to your online store. With a newsletter signup, you collect email addresses from your customers and store them on the Accepts Marketing tab on the Customers page in the admin.

  2. Install an email marketing app from the Shopify App Store.

  3. Follow the email marketing app's instructions to sync it with your list of customers who add their emails to your newsletter signup section. If your theme doesn't have an email signup form, then use an email marketing app that can add one to your store.

  4. Use the email marketing app to create and send newsletters to your customers.

Add a newsletter signup section to your online store

All free Shopify themes have a newsletter signup section that you can add to your home page. If your theme doesn't include a newsletter signup form, then you use an email marketing app to add one.

To add a newsletter signup section:

  1. Find the theme you want to edit and click the Customize button for the theme.

  2. Click Sections.

  3. Click Add section.

  4. In the Promotional area, click Newsletter > Add.

  5. To display header text in your newsletter section, check Show header.

  6. In the Header field, enter the header text. For example, you could type "Subscribe to our newsletter".

  7. Click Save.

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