Adding a newsletter signup

Adding a newsletter signup to your online store lets you collect customer email addresses that you can use for email marketing campaigns. You can learn more about email marketing on the Shopify blog.

A newsletter signup form on an online store

A newsletter signup collects email addresses from customers who want to receive newsletters from your store. The email addresses are added to the Accepts Marketing tab on the Customers page in the admin.

Although you can't email customers in bulk through your Shopify admin, you can use a Shopify app to send bulk emails. Email marketing apps usually work by syncing your Shopify customer data with a third-party email marketing service. You can search the Shopify App store for apps related to email marketing. After you choose an app, follow the app's instructions to send newsletters to the email addresses that you collect through the newsletter signup.

Add a newsletter signup section to your online store

All free Shopify themes have a newsletter signup section that you can add to your home page.

To add a newsletter signup section:

  1. Find the theme you want to edit and click the Customize button for the theme.

  2. Click Sections.

  3. Click Add section:
    The Add section button in the theme editor
  4. In the Promotional area, click Newsletter > Add:
    The Add button for the Newsletter section
  5. To display header text in your newsletter section, check Show header.

  6. In the Header field, enter the header text. For example, you could type "Subscribe to our newsletter".

  7. Click Save.

Want to discuss this page?

Visit the Shopify Community

Ready to start selling online with Shopify?

Try it free