Choosing a theme

The Shopify Theme Store offers many themes that you can install to your in your online store. The Theme Store includes free themes made by Shopify, and paid themes made by third-party designers. Shopify recommends that you only purchase themes from the Theme Store, as we carefully check all themes submitted by theme designers for quality and functionality before we list them.

Browsing themes

In the Theme Store, you can use the filter menu at the top to narrow down your search. You can filter by:

  • collections: sorts themes by style, layout, and purpose
  • industry: whether a theme is based on a particular industry


Sorting themes by industry allows you to see themes based on a particular industry, but a theme is not restricted to any industry. For example, a technology store could use Minimal.

Find a theme that meets your needs

The Theme Store includes a filtering sidebar to help you find a theme that meets your specific needs. You can search by price (paid or free), number of products, store layout, preferred navigation methods, and more.

  1. On the Theme Store, click Explore themes:
Theme store home page with Explore themes button highlighted
  1. Use the filter settings to narrow down your search:
Theme store filter sidebar at left of theme store page

Previewing and purchasing themes

All themes listed on the Theme Store offer a demo store that allows you to get a sense of the customer experience on a store with that theme.

Any Premium or paid theme in the Shopify Theme Store allows you to preview it on your store using the Themes page in the admin.

You can install a free theme without the preview. You can choose to leave the theme unpublished and preview it in your store from the Themes page in the admin or delete it if you don't want to keep it.


There is a one-time fee for purchasing a theme, and it is not refundable. You can download an updated version of your theme for free at any time.


How do I change a theme layout?

Typically theme modifications can be done by the team that supports your theme. Third party themes and customized themes are not supported by Shopify. For more information, see the Shopify Design Policy.

If you are looking for major changes to your theme above and beyond what your support team is able to provide, you should reach out to a Shopify Design Expert to help you with customization.

Do I lose my store content if I change themes?

No. Your store's content will be completely the same, but you should make sure that you have used the Customize theme menu to make sure your theme is properly configured before publishing a new theme.

For more detailed information, visit our guide on the Customize theme page.

Can I use a template or theme from another platform?

No. Shopify themes have a unique code structure which is required to function properly on your store. Often, a Shopify Design Expert can recreate a theme for Shopify if you wish, however, this can be an expensive process because they would be creating a custom theme for you.

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