Choosing a theme

Shopify offers many different themes to choose from within the Shopify Theme Store. You can choose what theme you want to use in your store by browsing the available themes in the Theme Store. You can also use the navigation filters in the Theme Store header to narrow down your search:

Theme store home page

Shopify recommends that you only purchase themes from the Shopify Theme Store, as we carefully evaluate all themes submitted by theme designers for quality and functionality before they are listed in the Theme Store.


Third party theme stores and any themes purchased outside of the Shopify Theme Store are not supported by Shopify.

Browsing themes

In the Theme Store, you can use the filter menu on the left to narrow down your search. You can filter by:

  • price: whether the theme is free or paid
  • industry: whether a theme is based around a particular industry
  • other sorting options such as popularity


Sorting themes by industry allows you to see themes based around a particular industry, but a theme is not restricted to any industry. For example, a technology store could use Minimal.

Previewing and purchasing themes

All themes listed on the Theme Store offer a demo store that allows you to get a sense of the customer experience on a store with that theme.

Any Premium or paid theme in the Shopify Theme Store allows you to preview it on your store using the Themes page in the admin. To preview a paid theme, click the Preview in your Store button:

Theme preview

You can install a free theme without the preview. You can choose to leave the theme unpublished and preview it in your store from the Themes page in the admin or delete it if you don't want to keep it.


There is a one-time fee for purchasing a theme, and it is not refundable. However, you may download an updated version of your theme for free at any time.

Theme support

Support for your theme is an important factor to consider when deciding on a theme as well. All free themes are supported directly by Shopify through the Theme Support team. You can reach out to them for support at

All themes list their support team on the theme overview page within the theme store, as well as any documentation that is provided for that theme, inside the Who supports this theme? information box:

Who supports this theme box


How do I modify a theme layout?

Typically theme modifications can be done by the team that supports your theme. As per the Shopify Design Policy, third party themes and customized themes are not supported by Shopify.

If you are looking for major changes to your theme above and beyond what your support team is able to provide, you should reach out to a Shopify Design Expert to assist you with customization.

Do I lose my store content if I change themes?

No. Your store's content will be completely the same, but you should ensure that you have used the Customize theme menu to ensure your theme is properly configured before publishing a new theme.

For more detailed information, visit our guide on the Customize theme page.

Can I use a template or theme from another platform?

No. Shopify themes have a unique code structure which is required to function properly on your store. Often, a Shopify Design Expert can recreate a theme for Shopify if you wish, however, this can be an expensive process because they would be creating a custom theme for you.

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