Showing social media thumbnail images

When you share the link to your online store on a social media site, such as Facebook or Pinterest, you can display a thumbnail image of your store in your post:

Example of a facebook post showing an image attached

By default, Shopify's free themes display the following images when you post a link to social media:

  • for a link to a product page, the product image will display
  • for a link to a collection page, the collection featured image will display
  • for a link to a blog post, the blog featured image will display.

If you want to override the images that are displayed by default, you can select a social media image in the Theme Editor. Your social media image will display in any link you post to social media, including page links that don't display an image by default, such as your "Contact us" and "About us" pages.

To select a social media image:

  1. From your Shopify admin, go to Online store > Themes.

  2. Click the Customize link for the theme that you want to customize. Typically, this is the theme that is published.

  3. Click General Settings.

  4. Click Social media.

  5. In the Social sharing image area, select the image you want to display:

Shopify admin page showing thumbnail image uploader
  1. Click Save.

Updating your images

Shopify's free themes use Open Graph tags to tell social media platforms information about your website. Open Graph is used by Facebook, Twitter, LinkedIn, Pinterest and other services.

Facebook will save information about your website's URLs for a few days before checking for any updates. If you change your images for social sharing, use the Facebook Sharing Debugger to refresh the information saved for your URL.

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