Shopify Partners glossary

Here are some common terms you might hear as a member of the Shopify Partner Program.

Your affiliate link (formerly called your referral handle) is the unique URL found within the Referrals tab of your Partner Dashboard. For each Shopify Merchant who signs up using that link, you'll earn a bounty payment worth two months of their monthly subscription fee (paid out over two months). For example, if a merchant chooses the $29 Basic Shopify plan, you'll earn $58 total, paid out in two $29 installments over two months.

For each Shopify Merchant who signs up using your affiliate link, you'll earn a bounty payment worth two months of their monthly subscription fee (paid out over two months). For example, if a merchant chooses the $29 Basic Shopify plan, then you'll earn $58 total, paid out in two $29 installments over two months.

Collaborator account

Collaborator Accounts allow you to request access to a client's Shopify store directly from your Partner Dashboard. These accounts provide a simpler and safer way for you to gain access to, and work on, your clients’ existing Shopify stores.

Development store

As a Shopify Partner, you can create an unlimited number of development stores that never expire. You can use these stores for demonstrative or portfolio purposes, or as the first step to signing up clients for Shopify. Create development stores in the Development stores page of your Partner Dashboard. This type of referral is the only way to earn a 20% monthly recurring revenue share.

Development store referral

When you create a development store within your Partner Dashboard and transfer your client onto a paid plan, you'll earn 20% of their monthly subscription fee for as long as they remain a Shopify customer, and as long as you remain active in the Shopify Partner Ecosystem. To remain active, complete one of the following activities within the 12-month period following your development store referral:

  • development store referral
  • affiliate link referral
  • upgrade an existing merchant to Shopify Plus

If you haven't completed one of these activities by the end of the 12-month period, all previous revenue share payments will reset to zero. You can track your development store referrals in your Partner Dashboard.

Growth Coach

Make Shopify an extension of your team. As you progress as a Shopify Partner, you’ll get access to your very own Growth Coach — a personal Shopify contact whose sole job is to help you maximize your business, win more projects, and guide you on the journey to becoming an ecommerce expert. You’ll be assigned your own Growth Coach after you refer three clients to Shopify.

Partner Dashboard

Your Partner Dashboard is the best place to keep in sync with the apps, themes, and stores that you're building with Shopify. You can use it to track:

  • stores you're developing or managing for clients
  • revenue, installs, and other data for the apps, payment gateways, or themes you've published
  • affiliate referrals
  • payment schedules for your referrals and bounties

Partner Training Camp

Shopify Partner Training Camp is a series of free online courses curated by Shopify, and taught by some of our top Shopify Experts. You can access these courses in the Resources tab of your Partner Dashboard.

Priority Partner Support

Leverage Shopify's 24/7 Priority Partner Support to delight your clients and reduce turnaround times on your projects. As a Shopify Partner, your questions are always bumped to the top of our support queue, allowing you to quickly resolve client requests before, during, and after your project launch. You can contact Priority Partner Support anytime at 1-866-752-0324, partnersupport@shopify.com, or from the live chat within your Partner Dashboard.

Revenue share

When you create a development store within your Partner Dashboard and transfer your client onto a paid plan, you'll earn 20% monthly recurring revenue on their monthly subscription fee for as long as you both remain active on Shopify. Remain active at least once within the next 12 months to continue receiving your recurring revenue share from previous referrals. In this case, we consider activity to include:

  • a development store that becomes a paid plan
  • an affiliate link referral (when someone signs up using your unique affiliate link)
  • upgrading an existing merchant to Shopify Plus

For more details, see How to earn.

Shopify Expert

Shopify Experts are an exclusive group of Shopify Partners who have worked with five or more Shopify clients. This program grants you access to a free listing in the Shopify Experts Directory, where our more than 500,000 active merchants go when they're looking for help with their Shopify stores. The Experts designation comes along with a badge you can use in association with your business, as well as enhanced access to your Growth Coach.

Shopify Experts Directory

The Shopify Experts Directory is the online hub where we send all of our more than 500,000 active merchants who are looking for help with their Shopify stores. Categories of Shopify Experts include Setup, Designers, Developers, Marketers, Consultants, Accountants, and POS Specialists.

Shopify Partner

Anyone who signs up for the free Shopify Partner Program, which gives freelancers, agencies, and affiliates access to unlimited trial stores, in-depth documentation, and multiple revenue streams. Gain insider information on our product roadmap and upcoming feature releases, and leverage priority partner support. You'll receive free training and resources to learn Shopify and grow your business.

Shopify Plus Partner

Shopify Plus Partners are carefully vetted, best-in-class, agency and technology partners that specialize in Shopify Plus, our enterprise-level plan. This top-tier of partners receive exclusive resources, training, invitations to industry events, as well as access, introductions, and exposure to more than 2,500 high-growth merchants. Learn more about the Shopify Plus Partners Program.