Starting the conversation
The first thing you need to do is make sure your client understands commerce platforms in general. Then you should explain that a great commerce platform delivers the features that your client needs now, as well as those they might need in the future.
When starting a conversation with a client, you'll want to talk about choosing a platform to power their site. Chances are that your client already has an idea of which platform they want to use. They could have arrived at this decision in many ways — they might want to choose a platform they already use; they may be going on a friend's recommendation; their suggested platform might simply be the only one they know of. Whatever the case, you'll want to spend some time telling your client about their options and confirming the assumptions they’ve used to make their decision thus far. Having a conversation about choosing a commerce platform is important, because it will help your client make an informed decision about this critical component of their project.
Start with commerce platforms in general
While this guide is dedicated to helping you show your clients that Shopify is the best bet for their shop, you can't start the conversation by talking about Shopify. Listing off some of Shopify's compelling features and benefits without having a larger conversation about the role that the commerce platform will play in their project is like giving the answer before you've stated the question. You'll want to briefly go through the things they should be looking for when they decide which platform will work best for them.
What they want
Choosing a platform that can deliver on your client’s requirements is a must for launching their new site. If a platform can't handle most of the things they wish to accomplish with their shop, then it's obviously not the right platform for them. Even if these features don't make it into the scope of the project you're creating with them, they'll want to make sure that the platform you help them choose lets you come back and build those features in the future.
What else can the platform do?
After they’ve established that a platform can do the things that they currently need it to, they need to look at the other things it can do. This is a great way to judge how flexible the platform is, and how flexible their business will be able to be while using it. If they choose to open a physical retail store, is that something they can easily do? If they want to use a third-party fulfillment service, is that possible?
Your client will need to be able to adapt to changes in the way their shop and business operates, and having a flexible commerce platform will really help them succeed.
What will it be able to do in the future?
Your client will want to make sure that the platform they choose is going to get better over time. They need to know that the people behind the platform are willing and able to create new features and abilities that may be necessary as time goes on. If a platform doesn't make improvements over time, then their shop will be held back. While others are taking advantage of exciting new features, they will be left with yesterday’s technology and fighting an unfair battle.