Directing customers to their country or region with deep links

When you want to send customers directly to the right experience for their country or region, but that country or region doesn't have its own URL, you can use deep links.

Deep links use a parameter that you manually add to the end of your URLs that can be used in marketing campaigns, social sharing, or any link sharing where you're targeting a specific country or region. You can create a parameter that sends customers to the correct country or region using two digit country codes according to ISO 3166 standards.

For example, you have a market named Europe which contains 44 countries all on the domain shop.com. You want to do a marketing campaign specifically for Germany, that sends your German visitors directly to the right experience. To do that, you need to use the URL shop.com?country=DE.