Commerce Coach program

The Commerce Coach program provides Shopify’s top affiliates with opportunities to accelerate their earnings, collaborate on marketing initiatives, receive dedicated support from a Partner manager, and access exclusive benefits.

Benefits of the Commerce Coach program

Affiliates invited to join the Commerce Coach program become part of a group of the world's leading figures in the commerce industry.

Earning and promotional opportunities:

  • Receive a payout for each referred merchant; Tier 1 affiliates receive $225 USD and Tier 2 affiliates receive $150 USD.
  • Access exclusive promotions to offer your audience based on availability.

Priority access and support:

  • Get regular support and coaching from a partner manager to help optimize your performance and boost your Shopify referral marketing.
  • Receive early announcements on important product news and join live webinars hosted by Shopify product teams.
  • Get priority review of courses for Education Partner status.
  • Access the Commerce Coach Slack group to connect with Shopify in real time.

Collaboration and marketing:

  • Be invited to collaborate and be featured in co-marketing initiatives with Shopify.
  • Gain exclusive access to campaigns and initiatives that support the conversion rate of your referrals.
  • Receive official Shopify Commerce Coach swag and a Commerce Coach badge to use in your marketing.
  • Receive a custom landing page and creative assets to make marketing Shopify better.


Every Shopify affiliate has equal opportunity to become a Commerce Coach. Eligibility is based on referral performance. Affiliates who become eligible are invited to join the program each quarter.

To remain eligible, affiliates must maintain their level of pre-qualification performance, deliver on their commitments, and meet the volume and quality requirements of their referral goals. They’ll work closely with their partner manager who will support them in meeting those goals.