Tips for using Shopify Magic text generation

The following tips and considerations can help improve the quality of automatically generated text, and help ensure that it matches the tone and personality of your brand.

Considerations when using automatic text generation

Though Shopify Magic's models have been given sufficient context and direction to account for their inherent biases and risks for hallucination, keep the following in mind:

• Not all text generated by large language models (LLMs) is of equal quality, and sometimes LLMs generate output that is irrelevant, nonsensical, or even offensive. Carefully review the output to ensure it's accurate and meets your standards. It's your responsibility to review all generated text before publishing.
• LLMs are only as unbiased as the data they learn from. If the data used to train the LLMs is biased, then the generated text might also be biased. For automatically generated product descriptions, you can report harmful or biased generated content using the feedback controls provided with the feature.

Choosing a tone for your generated content

​ The tone of your store's content is how you communicate the personality of your brand, and can influence the feelings customers might have when they read your content. Your tone should match the information that you're delivering, the situation, the expectations of the customer, and be consistent with your brand.

When generating automatic text with Shopify Magic, you can specify a tone directly in your prompt. If you're not sure which tone to use, then experiment by trying different tone descriptions in your prompt to find a good fit for your product and target customer.

The following are examples of tones you can request:

• Expert: Professional, using scientific and objective language, and statements of fact.
• Playful: Fun or quirky language, including humor and slang expressions.
• Sophisticated: Refined, luxury-oriented language that appeals to a buyer's desire for high quality and taste.
• Persuasive: Passionate and inspiring, using language that appeals to the senses.
• Supportive: Friendly, approachable, and straight-forward language that empathizes with the customer.

You can also describe a custom tone in your prompt, such as Write in a sarcastic and witty tone.

Writing effective prompts

When you generate text with Shopify Magic, you can include instructions directly in your prompt to control things like content length, format, tone, and language. The more specific your prompt is, the better the results will be.

Here are some examples of instructions you can include in your prompt:

• Write a product description in 40 words or less
• Include emoji
• Write the description in Spanish

If the generated text doesn't match your expectations, try adjusting the wording of your prompt or being more specific. For example, type Include 5 emoji rather than Include a lot of emoji.

Provide feedback on suggestions

You can provide feedback to Shopify about generated suggestions to flag any inappropriate or harmful content. Your feedback helps improve the quality of suggestions generated by Shopify Magic.

Steps:

1. When you're generating automatic text, hover over the suggested content, and then do either of the following:
   • To give positive feedback, click the thumbs-up button.
   • To give negative feedback, click the thumbs-down button.
2. Select from the predefined feedback types, and then provide any additional details that you want to add.
3. Click Send to submit your feedback.